Dec 23, 20112 min read

Marketing Day: December 23, 2011

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Boston Celtics: The First Pro Team To Advertise Twitter On Their Home Court?

Did the Boston Celtics just become the first pro sports team to advertise Twitter on their home court/playing surface? That seems to be the case, thanks to the addition of the @celtics Twitter handle that showed up on the parquet floor during Wednesday night’s pre-season basketball game against the Toronto Raptors. Peter Stringer, the Celtics’ […]

Microsoft Passes Yahoo With Second-Most Popular Web Properties, Google Still #1

Google sites are the most visited among U.S. internet users, but Microsoft has passed Yahoo as the second-most popular web property according to the latest comScore Media Matrix report. It covers web activity during November 2011. As you’d expect, shopping sites were prominent in the top gainers for the month, with web traffic to toy […]

Infographic: Moms Like Android More Than The iPhone?

Moms are from Android, dads are from iPhone? We don’t know about the dads part, but a survey from family tracking service Life360 found moms like Android over iPhone 3-to-1. Just over half of moms use their smartphones when waking up; three-quarters use it as the last thing before bed. These stats and more are from […]

Affiliate Marketing Is Booming On Twitter

Affiliates are using Twitter to promote offers from merchants. Yes I am stating the obvious. What most of us don’t realize is how often this occurs, the tactics used by affiliates, and why it’s important to monitor the tweet content. Frequency Of Affiliate Tweets Affiliates tweet a lot. Affiliates tweet an average of 120,000 times […]