Dec 22, 20114 min read

Marketing Day: December 22, 2011

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Google Triples Its Spending To Keep Default Search Spot In Firefox

How important was it to Google to remain the default search engine in Mozilla’s Firefox browser? Important enough that Google agreed to pay three times more in this deal than it did in 2010. AllThingsD is reporting that Google’s new deal with Mozilla is costing a cool $300 million per year. That’s about triple what […]

Here Are The Top Mobile Call Spammers Of 2011

One of the more interesting end of the year “top lists” to come out is WhitePages.com’s “top 10 call spammers” of 2011. In compiling the list WhitePages analyzed almost 50 million “unsolicited calls or texts” to its mobile Caller ID customers. WhitePages said that almost a third of calls to mobile phones in the US […]

Pinterest, The Most Improved Social Site Of 2011?

While it’s clear that the Facebook is the MVP of 2011, some interesting new social players made significant steps forward in 2011. Some social sites fizzed out in 2011, but Google+, Tumblr and others saw great growth this year. One of the most surprising successes has been Pinterest, the online pinboard that makes social sharing simple. A […]

Report: Social Networking Accounts for 19% Of Time Spent Online & Social Ads The U.S. Leader In Display

A recent social networking comScore report broke down global and U.S. trends in Social Media. This annual report solidified the hold that social networking has on global web activity and uncovered some surprising global trends. Here are some highlights from the data: Social Networking: The Most Popular Online Activity Reaching 82% of the world’s online population, social […]

Marketers Reveal Their Favorite Mobile Apps To Inspire Your Strategy In 2012

Without a doubt, developing or improving mobile marketing strategies in 2012 is likely occupying a lot of real estate on the product roadmaps of many brand managers. For those marketers whose top priority in 2012 is creating and maintaining mobile apps to support their marketing activities, figuring out the functional requirements and features to make […]

77 Of Top 100 Brands Now Have Google+ Pages

The biggest brands in the world are adopting Google+ at a quick rate, to the point that Google+ pages are beginning to close the gap with Facebook pages. But with Facebook pages having been around much longer, brands still have exponentially more fans there than they have followers on Google+. According to BrightEdge’s December SocialShare […]

Typosquatters Target Apple, Google & Facebook More Than Twitter, Microsoft

Apple, Google and Facebook are preferred targets of domain typosquatters more so than competitors like Twitter and Microsoft. That’s according to a new study from internet security company Sophos, which also found that there’s not as much danger in typosquatted domains as you might think — just a lot of URLs using Google to make […]