Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Based on the success of its initial integration with Facebook’s Open Graph, Yahoo is going all-in by expanding the integration to 26 more Yahoo sites around the world. According to Yahoo’s announcement, the sites will include some in India, Spain, Brazil and Singapore, as well as U.S.-based properties like Yahoo Games, Yahoo Movies, Yahoo TV […]
In recent years, email has been seen as the quiet workhorse, the tried-and-true unsung hero of the interactive marketing world. But just because something is tried-and-true doesn’t mean there’s not change afoot. Yes, some things stay the same. A Pew Internet survey earlier this year found email continues to be one of the most popular […]
Facebook ads are expanding again. Early next year, Facebook will begin testing sponsored stories directly within users’ streams. These ads will operate much like the traditional Facebook Sponsored Stories, connected users much like, comment or take action on a post for it to display as an ad. This is the very ad type that brought about the […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Affiliate Marketing
10 Reasons why you should go to Affiliate Summit West 2012, Search Engine Journal
Affiliate Directories to Recruit Affiliates, www.extramoneyanswer.com
Pinnacle Awards Finalists at Affiliate Summit West 2012, blog.affiliatetip.com
The fastest way to make money online, no scam or money needed, www.shoemoney.com
Analytics
Advanced Segments for Holiday campaigns, Google Analytics Blog
Applications & Portals
Yahoo!’s Holiday Gift to You – New Features and Content for Livestand, ymobileblog.com
Yelping in the Ultimate Driving Machine, officialblog.yelp.com
Blogs & Blogging
13 Vital Blogging Tasks for When You Can’t Be Bothered Writing, www.blogtyrant.com
70+ Resources on How to Start a WordPress Blog, kikolani.com
How I Got The Attention of One of the Top SEO Bloggers With Diet Coke, www.seomoz.org
How Posting Every Day Increased My Pageviews By 36% And Why I Don’t Want To Do It Again, live-your-love.com
Business Issues
Facebook and the Irish Data Protection Commission, www.facebook.com
Nielsen And comScore Put An End To Their Patent War, Enter Cross-Licensing Agreement, techcrunch.com
Content Marketing
Content Formats Can’t Jump The Shark, thefuturebuzz.com
How to Create Content that Ignites Reader Conversation, www.contentmarketinginstitute.com
Using Your Front line Employees to Fuel Your Content Marketing, www.stayonsearch.com
Conversion Optimization
Does Price Influence Cart Abandonment? You Better Believe It, www.getelastic.com
Part 2: Critical Research that Can Boost Your Conversion Rate Optimization Results, conversionroom.blogspot.com
Website user research and testing on the cheap, googlewebmastercentral.blogspot.com
Copywriting, Design & Usability
Final Designs are Always the Simplest and Most Practical, uxmovement.com
Display & Contextual Advertising
General Internet Marketing
11 things Santa won’t bring you this year, econsultancy.com
2012 and the trends every marketer should be aware of, www.stateofsearch.com
5 Marketing Lessons You Can Learn from a Weird “Real World” Business, www.copyblogger.com
How to Find the Marketing Rules that Work for Your Business, socialmediatoday.com
Internet Marketing Industry
Profiled – Social Media Portal interview with David Wallace at Infographic Journal, www.socialmediaportal.com
Super-Charge Your Marketing Career, www.marketingprofessor.com
Mobile Marketing
Andy Rubin announces: 700,000 Android devices activated every day, 9to5google.com
When Consumers Click on Mobile Ads, Yahoo Advertising Blog
Other Items
On your mark, get set, GOMC!, Official Google Blog
Reputation Management
FedEx Delivery Driver Debacle Ends With a Whispered Apology, Marketing Pilgrim
FedEx Driver Trashes Computer Monitor & Reputation: How Should FedEx Respond?, Marketing Pilgrim
Search Marketing
15 Sites That Help You Use Your Twitter Profile for Link Building, seogadget.co.uk
5 Great Keyword Research Tools That Are Cheaper than Ramen Noodles, www.blueglass.com
How Google AdWords is Becoming More Social, www.jeffbullas.com
Social Media
30 Working Calls to Action for Your Social Media Site, www.dreamgrow.com
36 Social Media Sharing Resources for Business People, www.seoptimise.com
4 Nearly Guaranteed 2012 Social Media Predictions, socialmediatoday.com
Connecting & Leapin’ With Influencer Overlords, outspokenmedia.com
Digg Makes Sharing Its Links to Facebook Automatic, Mashable
Facebook Adds Subscribe, Smart Friend Lists To Mobile, www.allfacebook.com
Go Beyond Follower Count: Now You Can Sort Twitter Users By Country, Tweet Count, Klout And More, www.mediabistro.com
Google+ Strategy: 5 Tips to Help Marketers Get Ready for Brand Pages, searchenginewatch.com
How to increase Facebook company page engagement, www.smartinsights.com
How To Manage A Google+ Page As A Team, Read/Write Web
More B2B Marketers Embrace Social Media Efforts, www.emarketer.com
Only It In It for The Perks! Should We Take Klout Scores Seriously?, Social Media Today
Personal Journalist Accounts Preferred on Twitter, thenextweb.com
Predictions 2012: Does Google Plus get big?, www.itworldcanada.com
Study: Twitter’s Early Growth Relied On Geographic Proximity, Read/Write Web
The Traffic Social Seeding ‘Can’ Send, www.brentcsutoras.com
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