Dec 20, 20134 min read

Marketing Day: December 20, 2013

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Vine Username Reservations Open For Verified Twitter Accounts (And Me?)

Vine is finally taking the needed step of creating profile pages and giving its users the chance to reserve a permanent username/URL. I say “needed” because there’s currently no way to see all of an account’s Vine videos easily. So for brands (and individuals) that have been doing clever things with the six-second videos, there’s […]

Oracle To Buy Responsys Cloud-Based B2C Marketing Automation Platform

In an effort to dominate the cloud-based marketing technology market, Oracle announced today that it will acquire Responsys Inc., a provider of enterprise-scale cloud-based B2C marketing software. Responsys helps brands manage and execute email, mobile, social, display and retargeting campaigns. MetLife, jetBlue, City Sports and Lenovo are among the company’s enterprise clients according to the […]

Airbnb Offers A Bird’s Eye View Of Its Properties By Designing 50 Birdhouses Inspired By Actual Homes

Airbnb’s “Home to You” campaign is taking its rental properties to a new level, offering the winged inhabitants of Louisiana’s Audubon Park Island a stylish collection of birdhouses. The rental property website known for its unique selection of vacation, apartment and home rentals has created 50 birdhouses inspired by actual properties as part of its […]

Marketing Land’s Top News Stories Of 2013: New Devices, Hashtag Bowl, Google Reader & More

Another calendar year is almost in the books, and here on Marketing Land it’s been a year of dramatic growth. All of the metrics that matter to us were up in the neighborhood of 75-100 percent for the year! We’re thankful to all of our readers for making 2013 such a big year. Before we […]

All I Want For Christmas…Is Bing Ads?

As of November, Google garners just under 67% of the market for search. One would expect the distribution of budgets within a PPC portfolio would be in line with market share. The reality is quite the contrary: more often than not, AdWords represents closer to 85-90% of the budget and gets 95% of the internal […]

Twitter Alerts Gains New Features, Rolls Out To Additional Countries

Twitter’s Alert feature is becoming much more robust. Launched back in September, the goal of Twitter Alerts is to provide pertinent information in times of crisis. Users can subscribe to alerts from a specific handle, and alerts will be sent directly to their phone. Today both iOS and Android apps now give users the option […]

New “Content Grouping” In Google Analytics Lets You Group And Compare Content And Product Type Performance

Today, Google announced the launch of a new feature called Content Grouping to help users analyze performance of product and content categories. If you’ve been using Advanced Segments to aggregate products or types of content, Google says Content Grouping will be an easier and more helpful way to look at aggregated aggregated data. A couple […]