Marketing Day: December 20, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Facebook Tests Pay-For-Delivery Messaging; Brands May Get Access Later

Facebook has started a “small experiment” in the U.S. that will let some individual users pay to make sure their messages reach other users’ Inboxes. It’s part of several changes to how Facebook Messages are sent between users. Facebook is positioning the pay-for-delivery system as a way to reduce spam and other unwanted messages from […]

1. Thanks To Project Glass, Google Is Most Shared Video Brand Of 2012 [Report]

Google videos were shared nearly 5.9 million times in 2012, making it the most shared video brand of the year according to Unruly Media’s 2012 Social Video Share Index. Google ranked seventh in the 2011 index, and Unruly Media credits this year’s jump to Google’s success with its Project Glass: One day… video, the video […]

1. Social Trumps Search On Smartphones But On Tablets Search Is King

The market is now awash in data. Each new day brings a dozen surveys or reports to my inbox. Most of these data are generated to promote individual companies but some of the metrics are nonetheless useful and interesting. A lot of the data I’m now seeing pertain to the growing importance of mobile devices […]

1. Should Google+ Communities Be Part Of Your Social Media Strategy?

Facebook has profiles, pages and groups. Google+ has profiles and pages. Wait, something is missing at Google+! Or, I should say it was missing. Over the last couple years, we have watched while Google+ systematically built Facebook-like features into its social media site, and to Google’s credit other excellent features as well. Well now, Google+ […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Google’s Policing Of Duplicate Ad Sitelinks Extensions Misses Apparent Violator — Itself

2. Study Hints At Long-Term Siri Threat To Google In Mobile

3. Google’s Product Listing Ads: The Aftermath

4. 7 Optimization Strategies For A Limited Daily Search Budget

5. Which Top SEO Tactics Will You Focus On In 2013?

6. Google Celebrates The 200th Anniversary Of The Brothers Grimm Fairy Tales

7. SMX West Super Early Bird Rates Expire Tomorrow – Register Now & Save

8. Foursquare Responds To Facebook Nearby By Tapping Facebook’s Friend Graph

Online Marketing News From Around The Web:

Analytics

1. Configuring Google Analytics, Part 1: Are You Taking Full Advantage?, www.practicalecommerce.com

2. Google Analytics Metrics & Dimensions – A Complete List, Luna Metrics

3. How to Get Hundreds of Metrics In Seconds, www.97thfloor.com

4. New Google Analytics Custom Reports, www.shimonsandler.com

Blogs & Blogging

1. The Business Blog Editorial Calendar Every Marketer Needs [Free Template], blog.hubspot.com

2. Using a Blog for Brand Building, www.pathinteractive.com

Business Issues

1. Google’s Head of Shopping Says Company Has No Plans for Retailing, All Things D

2. IFTT Raises $7M From Andreessen Horowitz For Connector Service, TechCrunch

3. Instagram: How Not To Announce A Business Plan, www.linkedin.com

4. Tubular raises $2.5 million to serve burgeoning YouTube industry, Reuters

5. Twitter Shifts Top Brass With New COO and CFO Appointments, All Things D

Content Marketing

1. 5 Content Creation Solutions for the Most Common Brand Content Marketing Challenges, Online Marketing Blog

2. Content Design: 3 Steps to Create Compelling Covers, contentmarketinginstitute.com

3. Why It’s Time for the Content Marketing Haters to Move On in 2013, www.thesaleslion.com

Conversion Optimization

1. How to Determine the Statistical Significance of an A/B test (video), contentverve.com

Copywriting, Design & Usability

1. 5 Steps to a Stress-Free Website Redesign, www.entrepreneur.com

2. How to convert a fixed width to a responsive design, www.freshtilledsoil.com

Email Marketing

1. A Sweet Campaign from See’s Candies, www.responsys.com

General Internet Marketing

1. Are You Still Relevant? The 2013 Online Marketer’s Survival Questionnaire, AIM Clear Blog

Internet Marketing Industry

1. The Top 21 Social Media Career Moves of 2012, socialfresh.com

Mobile/Local Marketing

1. As Tablets Surge, Ereaders Struggle, eMarketer

Other Items

1. U.K. web spending rises 18% in November, Internet Retailer

Social Media

1. Spotted: Is Facebook Page Reach Back Up?, www.jonloomer.com

2. Facebook Begins Rollout of New Privacy Settings, thenextweb.com

3. Facebook testing service to let strangers pay to message you, www.theverge.com

4. How to Differentiate Your Business on Social Media in 2013, www.krusecontrolinc.com

5. How To Use Quora For Marketing, www.searchenginepeople.com

6. Introducing New Followerwonk Engagement Metrics for Twitter, SEOmoz

7. Preparing for the New LinkedIn Design, How to Optimize Your Page and Profile, www.socialmediaexaminer.com