Marketing Day: December 20, 2011

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Google+ Simplifies Follower Counts, But Confusion Remains

Did you miss it? Part of this week’s changes to Google+ was the debut of a new figure combining +1 counts and followers for brand pages. It’s nice, but it still doesn’t rectify problems with how Google+ badges are displayed and used. Counting +1′s My earlier article, The Broken Follower Counts & Confusing Buttons Of Google+, […]

1. YouTube Boasts A Trillion Video Views In 2011

Twelve zeroes. A trillion. It looks like this: 1,000,000,000,000 That’s how many videos we collectively watched on YouTube in 2011. Or, as the YouTube blog explains, about 140 views for every person on earth and more than double the number of stars in the sky. (Oh, yeah? But it’s nothing compared to our $15 trillion […]

1. Infographic: On Facebook, We Friend Real Friends & Unfriend Offensive Ones

Who gets friended on Facebook? Real life friends, then friends of friends. What gets you unfriended? Being offensive, not being well known or trying to sell someone something. These stats come from an NM Incite infographic looking at why we friend and unfriend on Facebook. The infographic also cover what social media is most used […]

1. Global Report: U.S. 2nd In Social Networking & 3rd In Mobile Internet Usage

A new global survey from Pew Internet shows social and mobile information from around the globe. While the U.S. is among the leaders of each category, Israel takes the top spot for both social networking and mobile internet usage (tied with Japan). The study also shows that GDP correlates with both social and mobile usage. Here’s a […]

1. Improve Your Search Marketing Campaigns With Touchpoint Analysis

A vitally important first step to the attribution management process within a search marketing campaign is to gather all the data associated with the “touches” that have been experienced by your target audience both as a result of being exposed to all your marketing efforts and direct traffic. Each “touchpoint” associated with each individual has […]

1. Twitter’s New Ad Platform & Brand Pages Deliver Firepower for Marketers

This has been the year of the social network, marked with the arrival of both major and minor players (Google+, UnThink), and the accelerating growth of existing platforms (Twitter, Facebook and Reddit, among others). As the social media landscape has evolved and branched out in different directions, Twitter has been one of the last leading […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. RIAA Scolds Google, Wants Search Algorithm Changed To Fight Online Piracy

2. Google, Mozilla Renew Firefox Search Deal For 3 More Years

3. Why You Need Google+ Business Pages For Online Reputation Management

4. Want To Speak @ SMX West? Here’s How

5. A Few Link Building Predictions For 2012

6. Year-End Review Of Your Multilingual Programs

7. New Dilbert Comic Mocks Google Employee 20% Time

8. US Senators Call For FTC Investigation Into Google’s Search Results

Online Marketing News From Around The Web:

Analytics

1. The Easy Way To Use Google Analytics to Improve Your Website, www.redflymarketing.com

Blogs & Blogging

1. Do Blog Comments Matter?, bloggertone.com

2. 3 Reasons to Start Writing, Jeff Korhan

3. One Way You Can Be a Better Blogger Than Seth Godin, www.mackcollier.com

4. Seven Tips To Create A Great Blog That People Like To Visit, lowcostmarketingstrategies.com

Business Issues

1. Groupon Launches Anti-Amazon Promotion of Sorts, blogs.wsj.com

2. Source: Groupon Doesn’t Have The Cash to Build Its New Data Center, Betabeat

3. The Whispers Are True, dev.twitter.com

4. What’s really behind Twitter’s staff exodus, CNN Money

Content Marketing

1. 150+ Content Marketing & Social Media Predictions for 2012, www.contentmarketinginstitute.com

2. 4 Questions to Ask Yourself About Content, Small Business Trends

3. Content Marketing even offline, Web Ink Now

Copywriting, Design & Usability

1. Can You Write a Better Headline Than This? Not Using Old Headline Formulas You Can’t, blog.kissmetrics.com

Display & Contextual Advertising

1. Visually Striking + Emotionally Compelling, PPC Hero

Email Marketing

1. 4 Mobile Email-Marketing Tips, www.practicalecommerce.com

2. Lower click rates are not a problem, emailexpert.org

3. Mobile Email Viewing Horns in on Webmail and Desktop, eMarketer

4. Popover email sign-up forms: best practices and advice, www.email-marketing-reports.com

General Internet Marketing

1. Advertising Wins Out Over Ecommerce in 2011, www.shoemoney.com

2. Heaviest Week in U.S. Online Holiday Shopping History Pushes Season-to-Date Total to $32 Billion, Up 15 Percent vs. Year Ago, comScore

3. The Five Marketing Lessons That Took Me a Long Time to Learn, SEOmoz

Internet Marketing Industry

1. WordPress Q&A With Andrew Norcross, www.searchenginejournal.com

Local Marketing

1. There’s A Yellow Pages In My Facebook… And Yours, www.convertoffline.com

Mobile Marketing

1. 5 Building Blocks for Your Mobile Marketing Strategy, Yahoo Advertising Blog

2. How Siri could help boost location-based services, GigaOM

3. Is SMS Marketing Still a Viable Strategy?, Techipedia

4. More BlackBerry love! Create, discover, and share your favorite places with foursquare Lists!, blog.foursquare.com

5. Technologists don’t get the Kindle Fire, econsultancy.com

6. Top 10 Most Visited Mobile Sites for 2011, thenextweb.com

Reputation Management

1. 7 Ways to Manage Your Online Reputation, Online Marketing Blog

2. If your company pays for fake word of mouth, we can catch you, www.damniwish.com

Search Marketing

1. Most Epic SEO Content of 2011, skyrocketseo.co.uk

2. Advanced International SEO with rel=”alternate” hreflang=”x”, www.rimmkaufman.com

Social Media

1. Exclusive: MySpace Launches New Music Player, Search Function, Facebook Integration, www.billboard.biz

2. 36 Social Media Sharing Resources for Business People, www.seoptimise.com

3. Facebook Just Won Social Media, Search Engine Journal

4. Facebook Suggests Location Tags For Photos, www.allfacebook.com

5. How Google+ is really f***ing up marketing, plus.google.com

6. How Timeline Changes Marketing On Facebook, www.allfacebook.com

7. NBA Teams Join Google+, thenextweb.com

8. SMM – How to Maximize Your Social Media Presence with Minimal Effort, Bruce Clay

9. Staffers Gone Wild – Protecting Your Business from Damaging Social Media Content, www.dreamsystemsmedia.com

10. The Law of Online Sharing, www.technologyreview.com

11. Twitter: Marketers Still Struggling To Understand Social Channel, MediaPost

12. When Will Social Media Measurement Mature?, eMarketer