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Marketing Day: December 2, 2011

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Marketers, don’t put all your eggs in the email marketing basket just yet. A new survey shows that direct mail is still a worthy competitor for customers’ attention, with more than half of respondents saying they enjoy getting postal mail from brands about new products. The data come from a new Epsilon study, The Formula […]

If you still think people are task-oriented when they’re spending time on the Internet, you’re behind the times. Increasingly, adults, especially young adults, report that they get online for no reason at all, instead looking for entertainment and diversion, according to the latest report from the Pew Research Center’s Internet and American Life Project. Internet […]

Google has gotten Department of Justice (DOJ) approval to move forward with its planned acquisition of Admeld, the sell-side optimization firm that helps publishers maximize revenues from their display advertising inventory. Though Google hasn’t disclosed how much the deal was worth, various news outlets valued it at $400MM when it was first announced in June. […]

It’s getting awfully close to 50 percent. Google’s Android OS now represents 46.3 percent of the US smartphone market according to the most recent data from comScore. Apple’s iPhone is now 28 percent of the market. However the iPhone 4S is selling extremely well and may boost Apple’s numbers in future releases. In August Android […]

It was nothing new, Bing said, about dropping sites for being too “thin” on content. But it was new to many Black Friday and Cyber Monday deal sites that found themselves banned just before those busy shopping days. Since we first reported on the sites going missing at our sister-site Search Engine Land, several merchants have […]

In a new redesign launched last night, YouTube made large changes to the layout and overall look while adding advanced social integration to the site. Some of the biggest functionality changes include deeper social integration with Google+ and Facebook, new themes, better channel recommendations and an increased prominence of YouTube channels in general. Here’s the statement from YouTube on the new look: […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Applications & Portals

Blogs & Blogging

Business Issues

Conversion Optimization

Copywriting, Design & Usability

  1. 9 Tips on Working with Designers, Search Engine People

  2. Content Strategy Within The Design Process, uxdesign.smashingmagazine.com

  3. High5 for HTML5, blog.bigmouthmedia.com

Email Marketing

Internet Marketing Industry

Mobile Marketing

Social Media

  1. Metrics for Social Media ROI, Social Media Today

  2. Social Commerce: Retailers big and small should sell in-store goods to Facebook Fans, www.diymarketers.com

  3. 5 National Brands Using Facebook Right, sproutsocial.com

  4. Buffer Button Makes Tweets of Your Links 3X More Clickable, Read/Write Web

  5. Enterprise Social Media Strategy – Including RSS/XML Feeds in Blogs, www.hugoguzman.com

  6. Exclusive: Facebook Marketing Results From 6 Major Brands, www.clickz.com

  7. How to Use Social Media For Better Customer Acquisition, mashable.com

  8. Lovin’ That Story That You Tell So Well – Your Social Footprint, level343.com

  9. Nonprofits and Social Media: Make Your Annual Campaign Appealing, windmillnetworking.com

  10. Old media executives too busy, private for Twitter, Reuters

  11. Social Trust Factor: 10 Tips to Establish Credibility, socialmediatoday.com

  12. What does Klout Measure?, corp.klout.com

  13. Who Are the Top 10 Influencers in Social Media?, Forbes

  14. Why Following Is Irrelevant, www.punkviewsonsocialmedia.com

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