Dec 19, 20135 min read

Marketing Day: December 19, 2013

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

How Ad Retargeting Ruined Christmas Forget the Grinch that stole Christmas. This year, maybe it’s ad retargeting that stealing Christmas, at least the surprise of what people are going to receive. Certainly in my household, a new war on the Christmas surprise has been declared. Advertisers taking advantage of “retargeting” — a way to follow visitors around with ads — […]
Now Official: Google Glass Supports iOS With MyGlass App The growing number of Google Glass wearers now have a more legitimate choice to make in terms of which mobile operating system to use with Glass. It’s been eight months since the Android version came out, and now Google has released the iOS version of My Glass, the companion app that serves as a sort […]
Allstate’s “Holiday Home Decorator” Site Lets You Decorate Your House, Then Mayhem Guy Destroys It Allstate Insurance has launched a “Holiday Decorator” website, letting users digitally adorn their homes with Christmas lights, candles and figurines, before warning against the dangers of too many holiday decorations. The interactive site offers an entertaining online distraction, while reinforcing Allstate’s brand by leveraging its “Mayhem” character to illustrate how dangerous a Griswold Christmas can […]
Facebook Now Number 2 In US Digital Ad Sales, Thanks To Mobile [eMarketer] In Facebook’s third quarter earnings report this year, the company shared that mobile delivered 49 percent of all ad revenues for the quarter — up from 41 percent in Q2. eMarketer today released its latest report on US digital ad revenue share by company. Due in large part to mobile revenues, Facebook has overtaken Microsoft […]
Studies Show Instagram Ads Boost Recall, Awareness In early November Instagram introduced its first brand ads. Inaugural advertisers included Adidas, Ben & Jerry’s, Burberry, Levi’s, Lexus and Michael Kors, among a few others. Now the Facebook-owned company is out with preliminary results and case studies for some of these initial campaigns with a spotlight on Levi’s and Ben & Jerry’s. In presenting […]
Report: Online Retailers See A 30% Increase In Site Traffic During Thanksgiving Week According to a report from marketing technology provider BrightTag, online retailers experienced a 30 percent increase in traffic volume on the Monday preceding Black Friday this year, compared to the same day in 2012. BrightTag says the gains in shopping traffic were most likely the result of retailers sending Black Friday promotions a full week […]
Mobile Activity On Xmas Eve 24 Pct. Higher Than Black Friday Last minute shoppers this holiday season will shift their activity from PCs to mobile devices, according to an analysis of retail traffic data xAd. The mobile ad network found that mobile lookups and search activity spiked during Black Friday weekend but were even higher on Xmas Eve, which xAd is calling “mobile eve” (perhaps unfortunately). […]
SMX West Rates Increase Saturday – Register Now & Save $300! SMX West Super Early Bird rates – the lowest offered – expire Saturday, December 21st. Register now for an All Access pass and join us in San Jose March 11-13. Here’s what you get: Exceptional content: 60 tactic-packed sessions, inspiring keynotes and clinics Invaluable connections: Meet others attendees and the expert speakers pre-show and in-person […]
New To Mobile SEO? 5 To-Dos To Help You Start 2014 With A Bang Even though I made a resolution at the beginning of the year to stop talking about responsive web design and SEO, many readers asked me to keep it up, so I did, in a pretty big way. Being a digital marketer I keep track of social engagement of the articles that I write, and use […]
Holiday Social Media Marketing: Wonders & Blunders You Can Learn From It’s the most wonderful time of the year… if your marketing team is prepared! Having the right social media marketing campaign during the holiday season can mean the difference between plentiful gifts beneath the company tree or lumps of coal in the company stocking. Tensions are often high for retailers, consumers, and marketing departments alike […]