Dec 19, 20125 min read

Marketing Day: December 19, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Facebook To Halt Mobile Ad Network Test With No Plans To Roll It Out

Those of you looking forward to Facebook rolling out the mobile ad network it’s been testing can just keep looking forward for now. Though the test is wrapping up at the end of the year, the social media firm has no plans to expand it anytime soon, as first reported by AllThingsD and confirmed by […]

IAB: US Interactive Ad Revenues Hit $9.3 Billion, A Record High, In Q3

Internet Advertising revenues in the US continue their upward trajectory, climbing to a record quarterly high of $9.3 billion in the July to September period, the Interactive Advertising Bureau (IAB) found in its latest report. That’s 18% higher than the same period in 2011 and a 6% increase from Q2 of this year. IAB execs […]

How To Integrate Pinterest Into Your Emails

More than just a social hub to share images, Pinterest has become a lifestyle brand itself. Exuding a feeling of simple, clean, nearly dreamy — dare I say aspirational — moments of pleasure, it’s actually influencing a new aesthetic style. In fact, one of the common complaints is how spellbinding the Pinterest experience becomes as users […]

Step-By-Step: How To Download All Your Tweets With The New Twitter Archive Service

Gone will be the days of scrolling through pages and pages of your Tweets or Twitter’s clunky search to find something you once posted. Twitter is in the process of rolling out a “Download all your Tweets” feature, which has been formally announced today on the Twitter Blog. To get your archive, go to the […]

8 Storytelling Tips To Enhance Your Content Marketing

Storytelling has been around long before recorded history, but the way stories are told has changed dramatically throughout the course of time. We’ve evolved from painting the walls of caves to the written word, to plays and movies, to the present ability to tell stories online in the form of videos, blog posts and on […]

Report: Watch For ‘Autoplay’ Facebook Video Ads In Coming Months

So far, 2012 has been the year of the ad for Facebook. Just this year we’ve seen the convergence of related ads in the newsfeed, unreleated ads in the newsfeed, conversion tracking with ads, ads on mobile, ads in the search results, retargeting, even paid exposure on organic content. Whew. What does that leave for next […]

Hybrid Google+/Meebo Bar Spotted In The Wild

Earlier this year Google acquired Meebo, a company known for their javascript based framed social bars and chat applications. The Meebo Bar quickly became the most promising product as websites could leverage the lower portion of user’s screen to help push shares, gain more ad space, and entice users to consume more content. TheNextWeb spotted […]

NRA Breaks Silence, Returns To Facebook, Promises “Meaningful Contributions”

Since the terrible shootings at Sandy Hook school in Newtown, the National Rifle Association — the leading gun advocacy group in the US — has been silent. In fact, it even took down its Facebook page. Now the organization is talking again ahead of a Friday press conference it plans. That includes its return to […]

Mobile Ad Forecast Jumps To $4 Billion On Facebook Display Strength, Google Has Most Revenues

Citing accelerating mobile revenue growth at Facebook and Google, eMarketer has raised its 2012 US full-year mobile ad forecast significantly: from just over $2.6 billion to more than $4 billion. The forecast includes tablet advertising; however eMarketer does not break that out as a separate category or indicate its percentage contribution. I believe the new […]