Dec 19, 20114 min read

Marketing Day: December 19, 2011

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Quora Boards: Q&A Site Adds Curation Tool That Marketers Should Know About

Quora took a big step beyond being a a question-and-answer site with today’s announcement of a new product called Boards. It opens the door for Quora users to post and share information outside of the standard Q&A format. As Quora’s Adam D’Angelo explains in today’s announcement, Boards was driven by the way people consume information […]

Google’s Top Mobile Takeaways From 2011

As part of a look back at 2011 Google has identified what it considers to be the most significant trends in mobile. I’ve paraphrased, embellished and edited the Google list and added some additional thoughts. Many of these developments will continue their momentum into 2012. (Some of the data have been previously released.) Mainstreaming of […]

New Google+ Updates Include Multiple Page Managers, Volume Control For Streams & Page Notifications

Today Google announced several Google+ features that will affect profiles, pages and notifications. These features will be rolling out over the next few days, just in time for the holidays! Here’s a look at the main enhancements included in this update: Volume Control In Stream One of the main gripes that users complained about on […]

The Future Of Display: What’s Ahead For 2012

It’s the oldest format in online advertising, but it’s not stodgy by any stretch. Display Advertising is still changing rapidly as new technologies and innovations come along and are put to the test. That may be why display been gaining as a percentage of overall online advertising revenues, commanding 37% of the total dollars in […]

Will Your Company’s Online Community Fail?

In many instances, a company-created online social community for current and potential customers is a recipe for disaster. For instance, here is a good four-part series outlining the many reasons online communities fail by Joshua Paul. However, in certain circumstances, a company-created online social community can be a positive resource and provide both customers and […]

U.S. Judge: Lawsuit Against Facebook’s ‘Sponsored Stories’ Can Proceed

The newest iteration of Facebook Ads, sponsored stories, has got the popular social network into hot water in California. A California based lawsuit was brought against Facebook stating that sponsored stories violate state law and are fraudulent. U.S. District Judge Lucy Koh rejected Facebook’s bid to dismiss this lawsuit stating: Plaintiffs have articulated a coherent theory […]

Klout Launches New Guide To Explain What The Heck It Is

On Twitter, they don’t understand Klout. They also don’t understand Klout on Google+. And they don’t understand Klout on Tumblr. That seems to be a common thing: If you’re not angry at Klout for changing the scoring model in late October, you might be telling people to stop caring about their Klout scores. And if […]