Dec 18, 20134 min read

Marketing Day: December 18, 2013

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Pantene “Labels Against Women” Ad Gets Global Launch After Winning Sandberg’s Recognition After going viral this month, the Philippines Pantene “Labels Against Women” video ad will be released globally in an online media campaign. According to a report on AdAge.com, Proctor & Gamble Co. decided to push the ad’s global launch after Facebook’s COO Sheryl Sandberg shared the ad on her Facebook page, helping it earn more […]
4 Top Facebook Advertising Trends And The Stats Behind Them As Facebook’s user base keeps growing, the company has continued to pushed its advertising capabilities with new targeting options, creative formats, and mobile opportunities. Marin Software has put some numbers behind what is driving the top advertising trends on Facebook. The reasons more advertisers are using News Feed ads, mobile targeting, automated ad rotation and […]
Twitter Launches Conversion Tracking, Now Available Globally Today, Twitter has announced the global availability of long-awaited conversion tracking capabilities. Conversion tracking gives advertisers better insights into how Twitter ads are driving conversion actions on their sites. Twitter’s conversion tracking tag captures the impact of users who engaged with Promoted Tweets as well as those who simply viewed a Promoted Tweet, what’s often […]
Facebook’s Flawed News Feed Bumping & The Rebirth Of Bad Content Personally speaking, I have no problem that Facebook is making changes to the news feed. I also have no problem that it has started story bumping. But I do fundamentally have a problem with how the company is doing this. Bringing Missed Content Back to Life What Facebook is trying to achieve is actually not a […]
Analytics: A Beginner’s Guide To Data Visualization Lately, I have been writing about taking a closer look at your marketing data, and my last piece discussed the design of meaningful dashboards for Google Webmaster tools. I received an overwhelming amount of emails, tweets, and comments asking me about the dashboard tools I used in it. Today, I’ve created a beginner’s guide to […]
Buffer & Mention Partner Up To Combine Their Social Media Monitoring & Publishing Powers Today, Buffer, a social publishing tool, and Mention, a social monitoring tool, are integrating with each other with the goal of adding value to each service. Before the integration, the two tools fulfilled two very important (yet different) social needs. Since inception Buffer has excelled at publishing and scheduling across a variety of social accounts. […]
Getting An Organization To Dip Its Toes Into Social (& Eventually To Dive In) When Robert Harles started his job at Bloomberg LP as Global Head of Social Media, one of his first hurdles was that there was an explicit policy: no social media. Fortunately, the organization’s executives understood the value of social — they just didn’t know how to go about letting it happen in a highly regulated […]
Google Reorgs To Grab Brand Spend, YouTube The Anchor Google bought YouTube in 2006 for $1.65 billion. There were two (or three) primary reasons: YouTube had “won” as the top online video destination, it was considered a “social media” property and Google saw it as the gateway to brand advertising dollars. For three or four years thereafter, financial analysts and institutional investors complained loudly […]
Top Apps Vary From Apple To Google To Amazon’s App Store Earlier today, Apple published its list of top paid and free apps for 2013. Yesterday Nielsen reported its top US smartphone apps list (Android + iPhone). Now comes Distimo’s ”year in review” global ranking of apps, which also includes Amazon’s tablet-only app store. What’s striking is how different the app lists are from one another. For […]