Dec 16, 20135 min read

Marketing Day: December 16, 2013

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Study: iOS Remains Less Fragmented Than Android

Data from Google and Chitika show that, despite improvements, the Android ecosystem is still more fragmented than iOS. Android 4.1 (Jelly Bean) and its younger sibling, KitKat, combine for just under 56 percent of all Android devices in the market. However KitKit is on just 1.1 percent of Android devices. Jelly Bean is thus the […]

Facebook No. 1 Mobile App Of 2013 But Google Has 5 Of Top 10

Nielsen published a range of year-end data today. Among other things the measurement firm said that 65 percent of American cell phone users now own smartphones. By comparison comScore says the figure is 62 percent. Regardless it means there are now more than 150 million smartphone users in the US. Nielsen also reported that 29 […]

Google Is Most Visited Site Of 2013, Despite Big Drops In Desktop Traffic [Nielsen]

Google was the most popular web brand of 2013, with an average monthly audience of almost 165 million unique visitors. That’s according to Nielsen’s look at the top digital brands of the year, just published today. The data covers U.S. desktop web traffic from January through October of this year. For Google, that average monthly […]

Yahoo Expands Programmatic Capabilities With New DSP Partnerships

Today, Yahoo announced it is expanding access to new programmatic buying capabilities for its display inventory. MediaMath, DoubleClick Bid Manager and The Trade Desk, Inc. are joining as launch partners to give advertisers self serve access to guaranteed ad inventory on Yahoo sites such as Yahoo Finance, Yahoo News and Yahoo Sports. Advertisers will also […]

Twitter Expands Promoted Accounts Into User Timelines On Mobile

Twitter is opening up one of its current advertising tests to all advertisers. The test has involved showing Promoted Accounts in the regular user timeline on iOS and Android devices, not just in the “Who To Follow” recommendations. Twitter has been testing this with some of its advertisers, and announced today that the test is […]

New Bing Ads Solution Center At Search Engine Land

We are pleased to announce the launch of the Bing Ads Solutions Center, a resource for digital marketers and search advertisers, in collaboration with Bing Ads. The Bing Ad Solutions Center provides a range of resources – from news articles to whitepapers, videos and webinars – that are geared toward digital marketers. Special attention is […]

Best Rates For SMX West End Saturday – Register Now, Save $300

Optimize your paid search, SEO and internet marketing campaigns. Attend SMX West in San Jose, CA March 11-13. Register before rates increase this Saturday. Build your own program by selecting from any of the 60 tactic-rich sessions including: Long-term SEO: How To Win For Years, Not Days Pro-level Tips For Succeeding At Retargeting Capturing The […]

Maximizing Marketing Data: Turning Immediacy Into Impact

Businesses today are infusing their brand presence into every corner of the media and marketing landscapes. As digital channels continue to multiply, customers have spread across all of them, creating the need to converge social media, microsites, display ads and other assets into one seamless brand perception. At first, it might seem like this has […]

Get To Know: Cohn & Wolfe’s Executive Vice President & Digital Innovation Group Leader

Brooke Hovey is an executive vice president at Cohn & Wolfe, where she leads the public relations firm’s Digital Innovation Group for the Americas. Based in Austin, Texas, Brooke is responsible for creating digital products and service offerings, recruiting and developing digital talent, serving as a digital thought leader and leading integrated marketing campaigns for […]

Using Google Analytics To Measure Content Marketing

When it comes to developing content marketing strategies, the plans created and tactics used are only as good as the results produced. You can design beautiful infographics, create useful guides and publish blog post after blog post — but if your content strategy doesn’t achieve the identified goal, what is that content worth? Not much. […]

Looking Back: Facebook, Twitter & Instagram’s 2013 Year In Review

Facebook, Twitter and Instagram offered a broad look at this year’s trending stories, places and events. According to Facebook, Pope Francis was the most talked about topic around the world, while Glee star Lea Michele’s public acknowledgment of her costar Corey Monteith’s death was awarded the Golden Tweet of 2013 for most retweeted tweet of […]

Buick’s “Get Off The Phone” Ad Has Comedy Duo Rhett & Link Urging People To Get #InTheMoment

Buick’s latest advertising campaign is replacing automobile pitches with a public service announcement, encouraging everyone to pay more attention to what is going on around them. The campaign is being promoted on Buick’s “Get in the Moment” Tumblr blog, featuring the music video “Get Off the Phone” by comedy duo Rhett & Link. While the […]