Dec 16, 20114 min read

Marketing Day: December 16, 2011

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

What All Marketers Need To Know About SOPA – The Stop Online Piracy Act

SOPA (the Stop Online Piracy Act H.R. 3261) is proposed legislation before the U.S. House of Representatives that would require search engines, advertisers, ISPs and other key internet players to police content and take active moves to take down allegedly infringing content. It’s a very broad bill, with many problematic aspects for online marketers. For […]

The Big List Of SOPA Links

SOPA (the Stop Online Piracy Act H.R. 3261) is proposed legislation before the U.S. House of Representatives that would require search engines, advertisers, ISPs and other key internet players to police content and take active moves to take down allegedly infringing content. Here’s a list of links for more information, categorized by topic. Legislation (Summary […]

Hitwise UK Chart Shows MySpace’s Precipitous Decline

StumbleUpon has replaced MySpace in Hitwise’s rankings of the Top 10 UK Social Networks and Forums. That news alone probably isn’t very surprising; anyone familiar with the social networking space should be aware of MySpace’s general decline. But this chart shows just how dramatic that decline has been. Hitwise says that MySpace’s share of the […]

Britney Spears: First To Top 1 Million Google+ Followers

Another small sign of the mainstreaming of Google+: Pop singer Britney Spears has become the first person with more than a million followers. As we reported previously on Search Engine Land, she became the most popular Google+ user about three weeks ago when she passed Google CEO Larry Page. At that point, Spears had about […]

Quora Traffic Has Grown 882% In The Last Year, But It’s Still Just A Fraction Of What Yahoo Answers Gets

Yahoo Answers celebrated its sixth birthday earlier this week, notching another year comfortably atop the Q&A space. It’s been a while since Yahoo has announced any Q&A-related milestones, but the last one was a biggie: In May 2010, Yahoo Answers received its billionth answer. Yahoo Answers’ spot as king of Q&A is unlikely to change […]

Twitter Now A Top 3 Site For iPhone Users — Nielsen

Nielsen recently released a collection of Q3 US smartphone data, some of which it had been trickling out in blog posts over the past month or so. It’s a bit like a “greatest hits” record. But seeing it all together in one document — some of the data are based on user surveys and some […]

Creating A Successful SEO Strategy For An Affiliate Website

I’ve been doing affiliate marketing for over a decade now. Back then, creating an SEO strategy for your affiliate-based website was pretty cut and dried. Pick a market and buy a keyword-laden domain name. Next you’d do a search on the Overture keyword tool (I’m completely dating myself here) and pick the top 50 keywords […]

Delicious Gets A Mini-Makeover – Updates To Design, Usability & Media

The popular bookmarking site Delicious rolled out a new look this week. A major change to Delicious occurred in September, and the new look helps to enhance the new changes and is a byproduct of user feedback. Delicious was re-purchased by its original founders in April, and has been working on major feature upgrades since the transition. […]