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Marketing Day: December 16, 2011

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

SOPA (the Stop Online Piracy Act H.R. 3261) is proposed legislation before the U.S. House of Representatives that would require search engines, advertisers, ISPs and other key internet players to police content and take active moves to take down allegedly infringing content. It’s a very broad bill, with many problematic aspects for online marketers. For […]

SOPA (the Stop Online Piracy Act H.R. 3261) is proposed legislation before the U.S. House of Representatives that would require search engines, advertisers, ISPs and other key internet players to police content and take active moves to take down allegedly infringing content. Here’s a list of links for more information, categorized by topic. Legislation (Summary […]

StumbleUpon has replaced MySpace in Hitwise’s rankings of the Top 10 UK Social Networks and Forums. That news alone probably isn’t very surprising; anyone familiar with the social networking space should be aware of MySpace’s general decline. But this chart shows just how dramatic that decline has been. Hitwise says that MySpace’s share of the […]

Another small sign of the mainstreaming of Google+: Pop singer Britney Spears has become the first person with more than a million followers. As we reported previously on Search Engine Land, she became the most popular Google+ user about three weeks ago when she passed Google CEO Larry Page. At that point, Spears had about […]

Yahoo Answers celebrated its sixth birthday earlier this week, notching another year comfortably atop the Q&A space. It’s been a while since Yahoo has announced any Q&A-related milestones, but the last one was a biggie: In May 2010, Yahoo Answers received its billionth answer. Yahoo Answers’ spot as king of Q&A is unlikely to change […]

Nielsen recently released a collection of Q3 US smartphone data, some of which it had been trickling out in blog posts over the past month or so. It’s a bit like a “greatest hits” record. But seeing it all together in one document — some of the data are based on user surveys and some […]

I’ve been doing affiliate marketing for over a decade now. Back then, creating an SEO strategy for your affiliate-based website was pretty cut and dried. Pick a market and buy a keyword-laden domain name. Next you’d do a search on the Overture keyword tool (I’m completely dating myself here) and pick the top 50 keywords […]

The popular bookmarking site Delicious rolled out a new look this week. A major change to Delicious occurred in September, and the new look helps to enhance the new changes and is a byproduct of user feedback. Delicious was re-purchased by its original founders in April, and has been working on major feature upgrades since the transition. […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising

Email Marketing

General Internet Marketing

Internet Marketing Industry

Local Marketing

Mobile Marketing

Search Marketing

Social Media

  1. Evolve or Die! How Businesses Can Transform Using Social Video, www.reelseo.com

  2. A Few New Reasons to Reunite With Twitter.com, Wall Street Journal

  3. After Years of Missteps, Facebook’s Timeline is an Epic Win, Read/Write Web

  4. Brands Ignore Nearly 50% Of Consumers’ Facebook Posts [Infographic], Read/Write Web

  5. Digital timelines will force people (and brands) to think before they act, www.hugoguzman.com

  6. Don’t Be Shy: How Social Media Exposes Your Naked Brand, BruceClay.com

  7. Facebook Changed! It Will Again! STOP WHINING!, Marketing Pilgrim

  8. Facebook Tests New Ad Pricing To Help Optimize Campaigns, www.allfacebook.com

  9. Five Tips for Squeezing Social Media Into Your Workday, Social Media Today

  10. Here’s What People Look at on Facebook Brand Pages, Mashable

  11. How to Optimize Your LinkedIn Company Page in 15 Minutes, blog.hubspot.com

  12. Let’s Fly: TweetDeck, Twitter Blog

  13. Prep for Facebook’s Timeline Layout: 6 Must-Do Privacy Tweaks, PC World

  14. Real Simple: Pinterest Drives More Traffic For Us Than Facebook, Ad Age

  15. Should You Buy Twitter Followers?, www.flowtown.com

  16. Social media transforms the job search, recruitment landscape, libn.com

  17. Twitter Marketing: 5 Ways to Maximize Your Return, heidicohen.com

  18. Why Google+ Will Become a Social Media Powerhouse, www.socialmediaexaminer.com

  19. With Recent Advertising and Social Media Blunders, Lowe’s Really Steps in It, www.triplepundit.com

  20. Witnessing Half a Decade on Twitter, www.web-strategist.com

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