Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Today Microsoft has announced So.cl (pronounced Social,) an “experimental research project” geared towards students. This project is currently active for a group of selected schools, users outside of these schools join a waiting list. The active schools are University of Washington, Syracuse University, and New York University. So.cl offers a few different benefits for students […]
Mobile Internet usage is growing rapidly. How can we take advantage of this trend and make what we call Pocket Marketing even more interesting and easier to measure? Why do we call it Pocket Marketing? Well, because advertisers nowadays have the opportunity to reach their future clients literally through their pockets. We all carry our […]
Today, Facebook is launching its new “Timeline” functionality out across the globe. Announced at f8, Timeline allows users to display information in a much more visual format, one that reads like a newspaper. The top banner on Timeline is expandable, providing a very visual queue for users: Before you sign-up for Timeline, there are a few items […]
This week, the UK’s Information Commissioner’s Office (ICO), published the Guidance on the rules on use of cookies and similar technologies (link to pdf). The ICO is the UK’s authority “set up to uphold information rights in the public interest, promoting openness by public bodies and data privacy for individuals.” According to the document: The […]
The third generation of Google’s “pure” Nexus-series phone goes on sale tomorrow, the Galaxy Nexus. Sporting the latest version of Android, is this the phone you’ve been waiting for? As always, maybe. There are nice things, there are bad things. Here’s my past month living with the phone. First Impressions I’ve had a Galaxy Nexus […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Affiliate Marketing
Introducing the Google Affiliate Network API, googleaffiliatenetwork-blog.blogspot.com
Analytics
Greater insights from the Site Speed report – Technical section, Google Analytics Blog
Blogs & Blogging
Dear Blogger, www.webinknow.com
The most reliable (and unreliable) blogging services of 2011, royal.pingdom.com
The One Simple Thing You Can Do to Increase Email Subscribers to Your Blog, www.mackcollier.com
Why “Know, Like and Trust” Could be Killing Your Blog, remarkablogger.com
WordPress Version Upgrade – How to Save Yourself From Pulling Your Hair Out!, www.attractionmarketingonline.com
Business Issues
Facebook’s Revenue Numbers Just Leaked, And The Numbers Look Underwhelming, www.businessinsider.com
Facebook, Greenpeace in truce over data centers, hosted.ap.org
Source Reveals Facebook Is Swimming In Cash, gawker.com
Content Marketing
Content Marketing: Videos attract 300% more traffic and nurture leads, www.marketingsherpa.com
Video for PR: 5 Tips For Better Reach & Engagement, Online Marketing Blog
Conversion Optimization
How to Design a Home Page That Converts, conversionxl.com
Copywriting, Design & Usability
Is your SEO copy crap? 8 ways to tell, www.seocopywriting.com
Sex, Lies, and the Art of Commanding Attention, www.copyblogger.com
Display & Contextual Advertising
Interclick + Yahoo! = Major Benefits for Advertisers and Publishers, www.yadvertisingblog.com
Report: High Click-Through Rates For Facebook Ads Between Christmas, New Year’s Eve, www.allfacebook.com
Email Marketing
3 Remarketing Email Campaigns to Grow Repeat Customers, www.practicalecommerce.com
Build Curiosity to Raise Your Email Click Rates, www.marketingwords.com
General Internet Marketing
Epic: The Noob’s Complete Guide to Online Marketing [Infographic], socialtimes.com
Top 10 Most Significant Search & Social Marketing Stories of 2011, searchenginewatch.com
Internet Marketing Industry
Digital Media Spending Thrives in Western Europe, www.emarketer.com
Local Marketing
ILM West: Google Exec Jeff Aguero Discusses Local Efforts, blog.kelseygroup.com
Questions on Yelp Deals? We Have Answers., Yelp Official Blog
Mobile Marketing
Report: The Rise of Smartphones, Apps and the Mobile Web, blog.nielsen.com
Survey Finds App Usage Is Poor Among People Who Download Incentivized Apps, blog.pontiflex.com
Other Items
How and Why I Still Use Delicious, www.ducttapemarketing.com
Over 10% of UK Population Has Never Used Internet, www.clickz.com
Reputation Management
How To Avoid Negative Reviews And Bad Publicity For Your Online Store, mywifequitherjob.com
Google’s Autocomplete On-Deck and What It Means for Online Reputation Management (ORM), www.searchenginejournal.com
Search Marketing
20 ways to get reviews (and links) from the media, econsultancy.com
5 Questions You Need To Answer About Your PPC Account Using MCF, www.ppchero.com
The Tyranny of Free, righteousmarketing.com
Social Media
5 Noteworthy Examples of Corporate Social Media Policies, blog.hubspot.com
Step Outside Your Social Media Echo Chamber, Social Media Today
Twitter Ads for Good, advertising.twitter.com
3 Tools to Store and Search Your Social Media Activity, www.socialmediaexaminer.com
5 Tips for Getting Free Media Exposure for Your Blog, www.problogger.net
A CEO’s Guide To Social Media In 2012, www.fastcompany.com
A Web Marketer’s Guide to Reddit, distilled
Are B2B Marketers Not Using Twitter Correctly?, Social Media Today
Get Your Facebook Fans Talking, www.boom-online.co.uk
How To Cope With The End Of Facebook Discussions, www.openforum.com
Is Google’s Big Bet on Google+ Too Risky?, www.pcworld.com
Polls in Groups: The Easiest Way to Join the Professional Conversation, blog.linkedin.com
Stumble Upon overtakes MySpace in social rankings, weblogs.hitwise.com
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