Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Google is updating both the Android and iOS versions of its Google+ app with a host of new — but mostly minor, frankly — features. The biggest addition to me, an iOS user, is the addition of support for Google+ Communities — the feature that rolled out about a week ago for desktop Google+ users. […]
This week in marketing was rife with smartphone-related features from Twitter filters to Google Maps on the iPhone to Google’s new confirmed clicks feature to defeat fat finger ad clicks. But to me it was Yahoo’s new cost-per-lead format in organic search results and Delivery Agent’s $5 million round of funding from Samsung Ventures that […]
Though most retailers, advertisers and brands have not yet caught up, we are firmly in the multi-platform era. Newspaper-backed local shopping platform Wanderful Media released findings from a shopping survey of just over 1,000 US adults yesterday. The findings both confirm what we already know about changing consumer behavior and provide more color. Reflecting the […]
Apple has released their top apps of 2012 for the App Store in iTunes, you can access the list in iTunes by clicking here. The top free apps for 2012 in the App Store are: (1) YouTube (2) Instagram (3) Draw Something Free (4) Flashlight (5) Facebook (6) Pandora Radio (7) Temple Run (8) Pinterest […]
Digital coupon marketing provider RevTrax has released study findings that include several months of digital coupon activation and in-store redemption data across the US. The company identifies the leading locations and demographic trends tied to digital coupon activity. The data in the study were collected in Q2 2012 and based on millions of online to […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Analytics
Analytics for the Non-Analytical, overit.com
Making Sense of Marketing Attribution [Infographic], www.getelastic.com
Blogs & Blogging
How to Quit Publishing Bad Content, www.copyblogger.com
Lookin’ Good! A Brief Intro to Inline CSS for Bloggers, www.problogger.net
The One Thing You Can Do Now to Help Your Blog Succeed in 2013, www.mackcollier.com
WordPress 3.5 Passed 1 Million Downloads, Weblog Tools Collection
Business Issues
Content Marketing
Five core elements of audience building content strategy, econsultancy.com
Don’t Forget The “Marketing” in Content Marketing, www.quicksprout.com
Visual Content Creation Ideas, contentmarketinginstitute.com
Conversion Optimization
8 Fatal Mistakes that Can Sabotage Your Conversion Rate, www.tone.co.uk
Top 20 Conversion Insights of 2012, unbounce.com
Copywriting, Design & Usability
Five Signs of an Advanced E-Commerce Site, uxmag.com
Web Discussions: Flat by Design, www.codinghorror.com
Email Marketing
Promise vs. Intrigue: What is the most effective way to word a subject line?, www.marketingexperiments.com
The Scientific Method Applied to Your Email Program: A Simple How-To Guide, blog.returnpath.com
General Internet Marketing
What’s My Brand Identity and How Do I Communicate It?, www.bruceclay.com
10 New Year’s Resolutions for SMB Online Retailers in 2013, www.business2community.com
Internet Marketing Industry
Mobile/Local Marketing
Which will come first: mobile payments or flying cars?, Internet Retailer
Other Items
Winter cleaning, Official Google Blog
Reputation Management
Social Media
Developers can now easily add ‘go to app’ or ‘play game’ buttons to Facebook pages, Inside Facebook
Pinterest pulls Twitter integration, says it was just a test, www.dailydot.com
6 Twitter Mistakes Every Business Owners Should Avoid, level343.com
ESPN to Use Twitter to Send Instant Replays of College Football, New York Times
My Social Media Predictions for 2013, Social Media Today
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