Dec 13, 20134 min read

Marketing Day: December 13, 2013

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

What Email Marketers Are Saying About Gmail’s Image Serving Change Google caused quite a stir Thursday with the news that it’s serving images in Gmail from its own servers, rather than from the sender’s servers. As we reported yesterday, Gmail open rates should become more accurate because images are displayed by default. But other data will go away — the user’s location and user agent, […]
Infographic: How To Succeed With Email Marketing Campaigns Email’s far from dead. In fact, it’s one of the top activities on mobile devices. So are your emails and email marketing campaigns set to do all they can for success? Here’s an infographic with tips designed to help. The infographic is from the folks at Marketo, who provide an email marketing solution. The data […]
The Awesome Shop: Target’s Pinterest-Powered Online Shopping Site Lists Only Top Pinned Items Target has launched an online catalog with products completely curated from Pinterest, taking its relationship with the image-focused social media site to a new level in online shopping. According to a report on InternetRetailer.com, the Target Awesome Shop is a Pinterest-powered site being tested by the retailer, featuring the “best-reviewed” and “most-pinned” items from Target.com. […]
To Appease Users Twitter Blocks Their Own Change To The Blocking System Yesterday, Twitter was in an uproar over tweaks to the block system due to system changes. Today, Twitter should be back in users’ good graces as they’ve quickly rescinded the functionality. The change to the blocking system allowed those users who’ve been blocked to view Tweets from the Blocker. Before this initial change, users weren’t […]
Google Analytics Day & Hour Metrics Provide Valuable Insights Recent work has led me down the path to finding out when traffic is hitting a website, and tying that traffic to the customer service my small business clients are providing. As I’ve been slicing and dicing date and time data, I’ve found some valuable pieces of information that are applicable across quite a few […]
Blogging Via Google Glass? Yep, New Plugin Makes It Possible Don’t be surprised if Marketing Land’s coverage of next year’s Google I/O conference, or perhaps coverage of our upcoming SMX West conference, involves some live blogging … from Google Glass. Yep. There’s a new WordPress plugin that makes it possible to shoot photos and video on Google Glass and publish them almost immediately to a […]
Google: Gmail Image Change May Improve Open Rate Data, But Will Strip Other User Data With more information coming in this afternoon, it appears that Google’s image serving change in Gmail is a mixed bag (at best) for marketers. Google announced today that it’s going to start serving images sent to Gmail users from its own servers, not from the sender’s servers. This is starting today for desktop Gmail users, […]