Dec 13, 20123 min read

Marketing Day: December 13, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Studies: As Mobile Email Usage Soars, Marketers Budget More For Email, Mobile And Social

Next year looks to be a strong one for email marketing according to a StrongMail survey of more than a thousand marketers released today. The survey found that marketers plan to deploy more budget to email, social and mobile next year — which makes sense given a second study by ReturnPath found mobile open share […]

Facebook Rebuilds Android App In Native Code To Improve Speed

A new version of Facebook’s official Android app is available today, and the company is advertising it as “faster than ever.” In its announcement, Facebook says things like looking at photos and opening the Timeline are twice as fast as they were before. If that sounds familiar, it’s because Facebook made the same claims in […]

Facebook Makes Getting More Page Likes Easier For SMBs

This morning Facebook rolled out a new, simpler way to get more Page likes. It’s aimed chiefly though not exclusively at small businesses (SMBs) with fewer than 10,000 fans. That undoubtedly includes the overwhelming majority of SMBs with a presence on Facebook. The tools to create the simpler ad unit are in the Page admin […]

Twitter Expands Keyword Targeting Choices For Promoted Tweets

Advertisers using Twitter’s Promoted Tweets product have new keyword options to target their tweets in Twitter’s search results, along with a new tool to import keywords from other online ad platforms. The company is launching three keyword matching options, along with the ability to use negative keywords, too. Search marketers will be familiar with the […]

Google Expands “Confirmed Click” Functionality To In-App Smartphone Display Ads

How many times have you accidentally clicked on a mobile display ad, when you meant to hit the adjacent content on that tiny phone screen? More importantly, how many of your pay-per-click ads have been clicked on accidentally? This is the problem Google is trying to solve with new “confirmed click” functionality for its in-app […]

30 Essential Business Apps For Your Smartphone

Interactive marketing professionals don’t just use mobile to reach their customers — they’re often avid users of the technology themselves. Whether it’s to manage campaigns, to get work done while on the go, or just to become personally familiar with mobile user behavior, getting to know your devices and apps is critical. But when it […]

TweetLevel: A GPS For Twitter

The dog never ate my homework. Or at least, I never tried to use that as an excuse, which is odd, considering my family actually owned a dog kennel. To this day, the memory of homework sends chills down my spine — I just wasn’t one of those people who dashed off their evening assignments with ease. […]