Dec 13, 20114 min read

Marketing Day: December 13, 2011

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Subway Is The Most Talked-About Brand On Facebook, But Gogo’s Fans Are Most Passionate

Talk about Freshbuzz: Subway, the almost ubiquitous sandwich restaurant, holds the title of Most Talked-About Brand on Facebook. But Gogo, the company that sells wifi service on a growing number of airlines, has the most passionate fans. That’s according to new stats from Fan Page List, which recently added data from Facebook’s “People Talking About […]

Facebook Testing Private Messaging Between Pages & Fans

New messaging capabilities for Facebook pages have popped up recently and would be a big boost for brands/companies/organizations. Currently all communication between pages and fans occurs publicly via posts or comments on the fan page. This new functionality gives pages the ability to respond privately to those users who are commenting and posting on walls. Here is […]

Infographic: What’s The Word On Word Of Mouth Marketing?

Is someone talking about your brand? Relax. Chances are, it’s positive. And, it’s happening offline. But web site information is a close second to word-of-mouth as influencing decisions. Want a recommendation? Have good customer service. These stats and more were assembled into an infographic from WOMMA, the Word Of Mouth Marketing Association: Want the infographic […]

Can Online Marketers Lead The Charge For Analytics & Attribution?

A fairly large contingent of my colleagues attended the recent Masters of Marketing annual conference in Phoenix held by the Association of National Advertisers. For three days, 1700+ manager, director and C-level marketers from most of the county’s largest brands, as well as folks from many of the top ad agencies networked, shared and braved […]

Tablets Gaining, Check-Ins Confusing To Many Survey Finds

Wi-Fi ad network JiWire releases a quarterly report based on surveys of its users, who are accessing WiFi on laptops, smartphones and, increasingly, tablets. JiWire delivers advertising to thousands of public Wi-Fi locations in numerous countries. Its survey samples are typically 1,000 to 2,000 consumers. The Q3 data (drawn mainly from US and UK users) […]

The Name Game: Does SEM = Paid Search? Does Search + Social = Inbound Marketing?

Do we need an umbrella term to encompass the activities of search marketing and social media marketing? Perhaps. But as I’ve seen various people wonder about this recently, it reminds me of the push years ago for an umbrella term to cover SEO and paid search. Today, we still lack agreement about that term, SEM. […]