Dec 12, 20134 min read

Marketing Day: December 12, 2013

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Gmail Image Serving Change Should Give Email Marketing A Boost Good news for email marketers today, as Google has announced a change in how it handles image display in Gmail. Starting today, Gmail will begin serving all email images from its own secure proxy servers; images will no longer be served from the sender’s servers. In its blog post, Google positions this with the consumer […]
Pantene Ad Highlighting Double Standards For Men & Women Professionals Makes Way Around The World A video ad for Pantene in the Philippines is picking up steam, gaining more than five million views on YouTube and over 105,000 shares according to Unruly’s Viral Video Chart. A commentary on the role of women in the workplace and how they are perceived, the Pantene “Labels Against Women” ad even received a call-out […]
‘Instagram Direct’ Launches, Users Can Now Share Directly With Others & Have Private Conversations As previously rumored, a new personalized messaging capability has landed on Instagram. Dubbed ‘Instagram Direct,’ the service allows users to share content with specific users (or groups of users) for private conversations. This feature will help Instagram become a more well rounded social network that groups of friends can use and will stop the need […]
Mobile/Location-Based Marketing Predictions For 2014 From 10 Experts As we close in on the end of the year, it is helpful for us marketers to think ahead to what the coming year will offer. While I plan to do another “trends” post in early January (see what I had to say for 2013), in this post, I’ve asked several of my mobile-savvy colleagues […]
An Expensive E-Commerce Game: Product Page Roulette Like so many online shoppers, we sometimes have trouble making buying decisions here at Conversion Sciences. However, most online shoppers don’t have access to the special tools we have here in the lab. This is a story about how we used our optimization tools to tell us which website we should buy from. There are […]
Survey: 3 Out Of 4 Consumers Now Notice Retargeted Ads The curtain has been lifted. Consumers are overwhelmingly aware they are being tracked and advertised to by retailers whose sites they’ve visited. A new survey from Marketing Land and SurveyMonkey finds this and other interesting insights on how consumers view site retargeting. As behavioral targeting comes of age with ever more ways to target consumers […]
9 Phrases That Can Transform A Conversation What’s the one thing that makes social media marketing different from all other kinds of marketing? Social media marketing is the only kind that invites a conversation. It creates an opportunity to speak directly to customers and potential customers, right where they are. By now, most of us who work in social media know how […]
Microsoft Research Releases iOS, Android & Windows Phone Apps For ‘Socl’ Network Microsoft Research FUSE Labs’s social experience, ‘Socl,’ is now available on a smart phone near you. Socl has been a flop of a social network that was announced 2 years ago (then geared toward students) and officially released last May. The network features video parties, search sharing and link/content distribution. The Socl mobile app now […]