Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Facebook’s new “Year In Reivew” feature now lets users summarize their 2012 in a nicely designed package. To see the year that was 2012, user simply need to navigate to facebook.com/yearinreview. Each user’s year in review pulls in the top 20 events that have occurred in 2012 along with added friends and pages liked. Additionally, Facebook has launched a […]
No longer will users be required to navigate through both account & privacy settings pages to manage sensitive Facebook information. The social networking giant is releasing a series of features that simplifies privacy controls thanks to new tools, a centralized settings page and simple privacy shortcuts. Facebook’s privacy has come under fire legally and competitively […]
Yahoo’s first two acquisitions in the era of CEO Marissa Mayer weren’t big splashy deals as many including me had anticipated; they were modest “acqu-hires” for mobile teams. By the same token Yahoo’s launch of new apps for Yahoo Mail and Flickr, yesterday and today, are similar workmanlike updates and upgrades to core Yahoo properties. Yahoo […]
Amid multiple antitrust investigations around the world, I’m not sure he wanted to suggest that Google was the new Microsoft. But that’s the analogy that Google Chairman Eric Schmidt used in his discussion of Android’s growth and increasing lead over the iPhone. Quoted in a Bloomberg article Schmidt said the following: Booming demand for Android-based […]
That moment before you click send on an email to millions of subscribers can really make you sweat, no matter how many times you’ve done it before. Once you hit send, it’s gone to the inbox, and the last thing you want to hear is “did that email go to everyone?” Confirming an email is […]
Nevermind the underperforming stock price. Facebook employees are still happy enough to have voted the company the top place to work in 2013 in Glassdoor’s fifth-annual Employees’ Choice Awards. Overall, Facebook scored a 4.7 rating (on a 1-5 scale) and CEO Mark Zuckerberg got a 99 percent approval rating from his employees. This is the […]
Back in April Facebook’s “Preferred Developer Consultants” were renamed “Preferred Marketing Developers.” Now, all PMD’s will be included in the new Preferred Marketing Developer Center. This will help folks find the right developers for their Facebook apps and enterprise tools. Some of the main features of the new PMD center include the addition of company […]
At the end of each year Twitter wraps up a year’s worth of Tweets in a shiny display as a present for all of their users. This year’s Twitter experience outdoes previous attempts as the top Tweets, biggest conversations and more are included on the 2012 micro-site. Included in the display are: Golden Tweets – This feature […]
Buffer, the increasingly popular social media management tool, has announced a new update for both its web interface and iPhone app. Together, the two products are getting a pretty substantial list of new features along with a new look. The new Buffer web app sports a new design that appears to make it easier to […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Analytics
Cohort Analysis with Google Analytics, Analytics Talk
Google Analytics in 2013: The Future of Web Measurement (Part 2), www.jeffalytics.com
Google’s Universal Push into the Big Data Industry, www.webanalyticsworld.net
Blogs & Blogging
Blogger Outreach Software That Will Make You Do a Happy Dance, Convince and Convert
Disqus partners with Google backed Viglink to take on Skimlinks, blog.arhg.net
Miss links already? Add them back with the Link Manager plugin, wpcandy.com
Murky Mastheads, geofflivingston.com
Business Issues
A question that Twitter needs to ask itself, gigaom.com
EU official says Google antitrust talks ‘advancing’, www.computerworld.com
FACEBOOK CONFIRMS: Ads Are Coming To Instagram, Business Insider
Facebook Makes Nasdaq-100 Trading Debut, Wall Street Journal
Google Chairman Says Android Winning Mobile War With Apple, Bloomberg
Content Marketing
Is Article Marketing Dead? Why IdeaMarketers.com Closed Its Doors for Good, www.marketingwords.com
Conversion Optimization
How to get bigger, quicker wins by optimizing your testing workflow, www.conversion-rate-experts.com
Optimization at the Obama campaign: a/b testing, kylerush.net
Should You Show Cart Totals In Checkout?, www.getelastic.com
Copywriting, Design & Usability
Cartoons outperform stock photos 2:1, www.portent.com
Designers In Crisis: Comic Sans Must Die, overit.com
Nine Ways to Improve User Experience in Mobile Design, css-tricks.com
Display & Contextual Advertising
Easily convert Flash ads to HTML5 in AdWords, now for iPad, googlemobileads.blogspot.com
Facebook Ads Rolls Out Inter-Account Copy Functionality & More, AIM Clear Blog
Domaining
32 end user domain sales from $1,000 to $80,000, domainnamewire.com
Predictions for next week’s new TLD lottery, domainnamewire.com
Email Marketing
5 More Interesting Stats on Mobile Email Opens, blog.returnpath.com
Don’t Just Build a Newsletter, Build a Brand, Karl Ribas
Transactional Emails: 5 Secrets to Improve, www.practicalecommerce.com
General Internet Marketing
Internet Marketing Industry
Mobile/Local Marketing
eBay dials up a mobile payments record, Internet Retailer
Just 8% of consumers have used mobile payments: report, econsultancy.com
Other Items
Reputation Management
Commenting online? Call a lawyer, MarketWatch
Social Media
2012 on Twitter: The 5 Conversations that Spun Our World This Year, newsfeed.time.com
5 Ways To Improve Your Social Marketing in 2013, Small Business Trends
Announcing The 12 Best LinkedIn Company Pages of 2012 [SLIDESHOW], LinkedIn Blog
Charter Cable Kills Customer Support Via Social Media, www.mackcollier.com
Embed This Tweet…from TweetDeck, tweetdeck.posterous.com
Happy 7th Birthday Yahoo! Answers!, Yahoo Answers Blog
How to Appear Social Media Savvy, www.petercanthony.com
On Facebook, Photos Represent 89% of Brands’ Most Engaging Posts, www.marketingcharts.com
The Pope’s first Tweets, Official Twitter Blog
Comments