Dec 11, 20135 min read

Marketing Day: December 11, 2013

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Beastie Boys Decide To File Lawsuit Against GoldieBlox For Using Song “Girls” In Viral Video Ad According to a report on Gigaom.com, the Beastie Boys have decided to file a counter lawsuit against the toy company GoldieBlox for copyright infringement, claiming the toy company used the song “Girls” in one of its video ads without permission. This all started mid-November, when the toy company released its “GoldieBlox, Rube Goldberg & Beastie Boys […]
Twitter Launches Broad Match Keyword Targeting Today, Twitter introduced broad match keyword targeting to give advertisers more scale by capturing synonyms, spelling variations and word order as well as words typed in Twitter speak. In the example below, you can see some of the variations that would trigger the broad match version of “love coffee” including the shorthand “luv” and “latte” […]
Marketer Buzzword Bingo: Here Are The Most Common LinkedIn Profile Adjectives Set yourself apart! Be unique! Those are two of the most commonly suggested tactics for getting a job in a crowded marketplace. But if you’re using words like “responsible,” “strategic” and “creative” on your LinkedIn profile, you actually look like every other marketer out there. LinkedIn has shared a few lists of the most overused […]
Google AdSense Now Enables Publishers To Set Custom Ad Sizes Google has announced a new feature that makes it possible for publishers using AdSense to create their own custom ad sizes. The custom sizes are applicable to both text and display ads. Google will determine the number of text ads that appear in an ad unit, and may change the results for a given impression. […]
Facebook: New Buttons Have Driven 5% Hike In Likes & Shares Facebook is giving the “thumbs up” to its new “Like” and “Share” buttons — the ones that dropped the actual “thumbs up” a month ago. Based on the success of those new buttons, Facebook has announced that the new look is rolling out to all users, and also extending to the Follow and Like Box […]
YouTube To Make $5.6 Billion In Global Ad Revenue This Year According to an analysis performed by eMarketer, YouTube will make $5.6 billion in gross ad revenue in 2013. Of that figure, YouTube will see $1.96 billion in net ad revenue globally this year. Net ad revenues for YouTube in the US will be just over $1 billion, which represents about 6.3 percent of Google’s 2013 US […]
What Does The Fox Say? With 276 Million Views, “The Fox” Wins Top Trending Video On YouTube For 2013 YouTube announced its top ten trending videos for the year, with the official music video for “The Fox (What Does the Fox Say?)” by Ylvis leading the list. The video has earned more than 276 million views since it was posted September 13. Two ads also made YouTube’s top ten trending videos list, with Evian’s […]
Auto-Generated Vs. Pro-Designed Display Ads: How Much Does Creative Matter? Can auto-generated, template-based display ads perform as well as professionally designed ads? That’s the basis of a new test by Dispop, a self-serve display platform that enables advertisers to crowdsource display ad creative from graphic designers. The company wanted to see how an ad created by a designer in its network would do compared to […]
Survey: Majority Use Smartphones In Stores, Not For E-Commerce New research from Marketing Land and SurveyMonkey reflects that smartphones are heavily used by consumers for shopping research in stores but there’s limited buying on the devices. This echoes a body of other findings in the market from a range of sources. Though the precise percentages vary in the different surveys, directionally the findings are […]
How To Use Brand Ambassadors To Drive Social Media Success Whether you’re the CMO of a Fortune 500 company or the webmaster of your burgeoning startup’s website, social media efforts will be critical to your business in 2014. Increasingly, marketers are tasked with launching ever more interactive (and expensive) social media campaigns — but CMOs are still challenged to provide more than the most basic ROI metrics […]
Twitter Voted #1 Top Tech Employer & Ranks 2nd On List Of 50 Best Places To Work Glassdoor has released its list of the 50 Best Places to Work, along with a list of the Top Tech Companies to Work for in 2014. According to the announcement, Twitter ranks high on both lists, voted No. 2 for the Best Places to Work overall, and No. 1 for top tech employers. Among the […]
Direct Message Photos & Swipe Between Timelines With Updated Twitter Apps Today the official Twitter apps received an upgrade with additional features that make the service more powerful. Both iOS and Android users will now have the ability to send photos directly to users in a direct message and can also quickly scan back and forth between timelines with the swipe of a finger. Direct Message […]