Marketing Day: December 11, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. For Marketing Land’s First Birthday, A New Editor-In-Chief & Expansion Plans

Marketing Land is celebrating its first birthday today, and as we go into our second year — some news! We have a new editor-in-chief as well as some expansion plans coming up. Congratulations to Matt McGee, on his new position as Editor-In-Chief of Marketing Land and Search Engine Land! He begins on January 1, 2013. Matt […]

1. Report: iPad Owners More Educated, Affluent Than Android Tablet Owners

The Pew Research Center’s Project for Excellence in Journalism released a report on the mobile news consumption habits of US young adults. If you’re interested in the future of news there are some very interesting findings that have practical implications for news publishers. One of the those findings has to do with the fact that although younger […]

1. Content Marketing For People Who Hate Writing

Bill hates writing. Ask Bill to write a blog post and get ready for a hundred excuses (or a lot of unanswered emails). The thing is, Bill is a really smart guy. An industry leader even. We all have a Bill at our company. So how do you get the wealth of information Bill possesses from […]

1. Study: Nexus Tablets Generating Many Times More Traffic Than Microsoft Surface

Ad network Chitika did a comparison of traffic being generated by Nexus tablets compared with Microsoft Surface. The traffic compared was from impressions on its network in the US and Canada during the week of November 12. Surface came out on October 26 and the Nexus 10 on November 13, so the latter is less […]

1. For Real-Time-Bidding To Continue To Thrive, Transparency Is Key

Programmatic buying is becoming an influential factor in online display advertising. Real-Time Bidding (RTB) has turned into a $2 billion global business in just three years, according to ExchangeWire. However, this uptick isn’t accompanied by equal education and support of the players involved. Publishers are struggling with the fear of falling CPMs, while advertisers are […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Google Finally Adds Their Hanukkah Decorations To The Search Results

2. Google’s Authorship Fail: How Truman Capote Was Credited As A NYT Writer 28 Years After His Death

3. Real Relationships Lead To Search Marketing Success

4. Official: Bing Updates Social Sidebar Design

5. Search Engine Land Turns Six, Celebrates With New Editor-In-Chief & Expansion Plans

6. Will 2013 Bring A Paid Link Resurgence?

7. If Content Quality Is Key, Why Is So Little Attention Paid To Quality For Global Sites?

8. SMX West and Marin Software Launch 5th Annual SMX Biggest Search Geek Contest

Online Marketing News From Around The Web:

Analytics

1. A Marketers Guide to Google Analytics, www.covario.com

2. A new Webtrends product lets retailers act quickly on web site activity data, Internet Retailer

3. Segment Your GA Data by Demographics with UserReport, Google Analytics Blog

Blogs & Blogging

1. Blogging with Medium, the odd new product from Twitter’s founders, www.theverge.com

2. Do The Work, or Quit Blogging Please, www.johnfdoherty.com

3. WordPress 3.5 “Elvin”, wordpress.org

Business Issues

1. Former Yahoo Exec Blake Irving Named CEO of Domain Giant Go Daddy, All Things D

2. If all its innovation is in the US, why is Google hiring so much in Europe?, CNN Money

Content Marketing

1. 10 Steps to Create A Content Marketing Blueprint For Small Business, www.bluefocusmarketing.com

2. Content Marketing Trends In 2013, Small Business Trends

3. How to Master Content Marketing In a Month, www.socialmediaexaminer.com

4. What’s In Store for Content Marketing in 2013?, BruceClay.com

Conversion Optimization

1. Conversion Optimization 101: Planning Social Media Landing Pages, www.bryaneisenberg.com

2. How to Run A/B Tests That Give Your Business Big Wins, KISS Metrics

3. Your Landing Page Needs You! 4 Techniques to Develop a Real Test Hypothesis, unbounce.com

Copywriting, Design & Usability

1. Demystifying UX Design: Common False Beliefs and Remedies: Part 2, www.uxmatters.com

2. The State of Web Design, 2013, dbushell.com

3. Why 2013 Is the Year of Responsive Web Design, Mashable

Display & Contextual Advertising

1. Search Marketer’s Guide to Facebook Exchange (aka FBX), Part 2, fbppc.com

Email Marketing

1. Email Marketing: Deliverability Trends and Benchmarks, MarketingProfs

2. For Email Marketers, List Segmentation Is a Top Priority, eMarketer

3. How to write killer email subject lines, www.ragan.com

4. Study Shows Mobile Holiday Email Opens Nearly Equal Desktop Opens, Marketing Pilgrim

Mobile/Local Marketing

1. Time Spent With Mobile Apps Rivals TV, eMarketer

Other Items

1. Blobstore: Twitter’s in-house photo storage system, engineering.twitter.com

Social Media

1. Instagram 3.2 – Improved Camera with a New Filter, blog.instagram.com

2. Twitter photos: Put a filter on it, Official Twitter Blog

3. 17 brands in Twitter’s overall top 100, what are today’s most followed brands on Twitter?, twittercounter.com

4. Buffer – A New Social Sharing Standard?, Forbes

5. F-commerce might be dead, but Facebook — not Pinterest — still rules social commerce, Pando Daily

6. Facebook tries new ‘recommended pages’ section to get users to Like more, Inside Facebook

7. Google+ Incoming Stream Search Command, Search Engine Roundtable

8. Only Fools Rush In… Always Create a Strategy for your Business’ Social Media Presence, soshable.com