Dec 10, 20134 min read

Marketing Day: December 10, 2013

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Google’s Official Mobile Webmaster Checklist & Videos Google’s Maile Ohye, Developer Programs Tech Lead, posted on the Google Webmaster Blog that they have published their official checklist for mobile website improvement today. The checklist is broken down into three steps, companied by content and videos that help you accomplish each step. The steps include: Stop frustrating your customers Facilitate task completion Convert […]
Oreo Cookie Balls: The Next Viral Christmas Video? Oreo began the year with a viral tweet during the Super Bowl, and the cookie-maker seems to be hoping to end the year with another touchdown — this one in the form of a new video that’s gaining steam on YouTube and social networks. It’s called “Oreo Cookie Balls,” and the 76-second video seems to […]
Reminder: Take Marketing Land’s Marketing Technology Survey & You May Win An iPad Air! This is a quick reminder that we’re surveying Marketing Land readers about which brands you think of first in different marketing technology categories. Take Marketing Land’s brief Marketing Technology Brand Survey and you could win an iPad Air or other great prizes! The survey is just 11 easy-to-answer questions about marketing technology brands you recognize. […]
Kraft Crushes All Other CPG Brands In Paid Search [Study] In a ranking of the top 50 consumer packaged goods (CPG) advertisers in paid search by ad impressions, Kraft Foods Group overwhelmed the field with more than 20 percent of total CPG ad impressions on Google AdWords with its sites KraftRecipes.com and KraftBrands.com. With Kraft sites as the bellwether, the list of top 10 CPG advertisers […]
Facebook’s Share Of Visits Up 170% Over Past Year; Up 47% Since Share Button Dropped The Thumb Last month, Facebook surgically removed the thumb from the “Like” and “Share” buttons in a complete aesthetic overhaul. The goal was to spur the sharing of content thereby increasing social engagement. Today, Shareaholic, a discovery and sharing platform that helps sites promote content, produced evidence that not only is Facebook sharing, in fact, up, but […]
Top 10 Most Shared Video Brands Of 2013: Samsung Takes The Lead, Followed By Beer, Babies & Pranks Video marketing firm Unruly has assembled a top ten list of the most shared social video brands of 2013, with Samsung leading the pack. Earning 7.3 million shares for its “S4: Sound & Shot” social video campaign, Samsung holds the honor of being Unruly’s top shared brand of 2013. In second place is Geico, a […]
If Facebook’s Not Cool, Brands Don’t Have To Be Either Christmas comes round every year and so, it seems, do discussions about whether or not Facebook is still cool and/or whether it is being abandoned by teens. On a recent earnings call, Facebook’s Chief Financial Officer, David Ebersman, seemed to suggest that maybe younger audiences had started to tire of the social network: We are […]