Dec 10, 20124 min read

Marketing Day: December 10, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Twitter Switching Everyone To New Profiles In Two Days

If you prefer your old/current Twitter profile format, you’ve got about 48 hours left to enjoy it. Twitter says it’s going to convert all user profile pages over to the new, image-heavy design beginning on Wednesday, December 12th. This is the big change that Twitter announced on NBC’s Today show back in September. I haven’t […]

FTC: Privacy Disclosures For Kids’ Mobile Apps Incomplete, Deceptive

In February 2012 the US Federal Trade Commission (FTC) released a study of privacy and mobile apps for kids. The study concluded that parents weren’t given enough information in the app stores to properly evaluate privacy practices. At the time the FTC issued some recommendations for app developers, as well as Apple and Google: All members of the […]

5 Things Likely To Shape Social In 2013

As we approach the end of another year, it’s a good time to think about what we, as marketers, hope to achieve in the next 12 months. But to do so, we also need to think about the things that are likely to have an impact on our businesses, and the products and sites that […]

Strange Bedfellows: Apple-Google Team Up In $500MM Bid For Kodak Patents

A few years ago it wouldn’t have been all that strange to see Google and Apple working closely together on something like a joint patent initiative. Then the “thermonuclear” rift happened and the cacophony of bitter lawsuits. Indeed, in the wake of the global litigation between Apple and Google surrogate Samsung and the more direct (Google owned) […]

Would Google Still Be Interested In Groupon?

In late 2010 Google offered as much as $5 billion to buy then private Groupon. At that time daily deals was an incredibly hot market segment and Groupon was the market leader; its business and global reach were surging. It would have been the most expensive acquisition ever for Google at the time. But the […]

Pinterest Gets Presidential As The White House Joins & Throws A Social For Pinners

Even the White House can’t escape the Pinterest hype. On Saturday the White House officially joined Pinterest, and did so in fashion. Upon joining the ranks of the lay-pinners, the White House announced the “White House Social” on December 17th to kick-off their Pinterest presence. On the White House officially states the following about the Social: “To kick […]

Report: 23% Of Top Brands Have A Separate Twitter Account For Customer Service

One Twitter handle is no longer enough for many big brands. According to Simply Measured, a social analytics company, 23% of top tier companies have a dedicated customer service handle on Twitter. The segmented accounts allow brands to handle issues, give feedback and interact with customers. Of the top brands analyzed, only 15% of accounts had customer […]