Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Bridging data and action: How to create killer reports Aug 21, 2017 by Amy Bishop Are your reports not having the impact you would have hoped? Check out columnist Amy Bishop’s tips and tools below to create powerful, useful reports that drive results.
What teen fiction can teach you about writing ad copy Aug 21, 2017 by Allen Finn What do young adult novels and search ads have in common? More than you might think! Columnist Allen Finn discusses how you can apply the tactics of these novelists to create compelling ad copy.
Time: Marketers’ most precious resource & ways to maximize it Aug 21, 2017 by Scott Vaughan As marketers’ jobs become increasingly fast-paced and 24/7, columnist Scott Vaughan shares four ways to help you overcome the time challenge and meet ever-growing expectations.
How the Internet of Things changes everything Aug 21, 2017 by Michael Della Penna Contributor Michael Della Penna lays out the opportunities and the challenges facing marketers as billions of internet-connected data-producing devices continue to come on line every year.
Scott Brinker: How the martech landscape fits together Aug 21, 2017 by Barry Levine In this “post-platform era,” he says, organizations need to catch up.
It’s ‘dark matter’ that defines a great CX Aug 21, 2017 by Brent Sleeper Some of the best opportunities to improve customer experience lie in the space between well-defined product features. Contributor Brent Sleeper reveals what can be learned from one company’s successful example.
The holidays hinge on your marketing ecosystem Aug 21, 2017 by Evan Magliocca For retailer marketers, the holiday season is already upon us. Contributor Evan Magliocca outlines what you should be doing now to ensure your marketing ecosystem is prepared.
Online Marketing News From Around The Web:
Analytics
Agile Analytics – The Ultimate Guide, Search Engine People
Building an Analytical Marketing Framework, MarTech Advisor
Business Issues
Content Marketing
10 brilliant examples of content marketing from beauty brands, Econsultancy
What do the Solar Eclipse of 2017 and Content Marketing have in common?, The Sales Lion
Who Would You Add to Your Content Marketing Team?, Content Marketing Institute
E-Commerce
Email Marketing
General Internet Marketing
How to Master the Omnichannel Experience for Gen Z, Multichannel Merchant
What is a Brand Ambassador?, Small Biz Trends
MarTech
Mobile/Local Marketing
How Big Is the Promise of Local AR (And When Can We Expect It)?, Street Fight
Micro-Moments Now: Why expectations for “right now” are on the rise, Think with Google
Should companies embrace SMS texting for customer service?, Econsultancy
Social Media
Now You Can View Tweets By Topic, Without Having To Make A List, BuzzFeed
6 Brands Crushing It with Instagram Stories, Convince and Convert
All I Want for Christmas is a Facebook Pixel with Product Marketing Manager Ed Lovelock, Facebook for Business
Video
A marketer’s guide to using 360-degree photos and video on social, Mobile Marketer
Blur select faces with the updated Blur Faces tool, YouTube Engineering and Developers Blog
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