Fahad H
- Jun 1, 2017
- 4 min read

Marketing Day: Data management, Skype mimics Snapchat & CMO interviews

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

B2B CMOs and CIOs: It’s time to rethink data management Jun 1, 2017 by Sonjoy Ganguly Effective data management is critical to B2B digital marketing success. Columnist Sonjoy Ganguly explains how implementing a rich, B2B-focused data structure and collaborating with the right strategic partners can make all the difference.
Diving into the new SiriusDecisions Demand Unit Waterfall Jun 1, 2017 by John Steinert Columnist John Steinert discusses the new SiriusDecisions Demand Waterfall, which helps align sales and marketing on what B2B demand really is and how to find it through the concept of the “Demand Unit.”
Microsoft clones Snapchat’s Stories for its reimagined Skype experience Jun 1, 2017 by Greg Sterling Microsoft also sees the app as a search and discovery tool.
The Path to CMO with SAP Ariba’s Alicia Tillman [Podcast] Jun 1, 2017 by Matt McGee In this week’s show, our “Path to CMO” series continues as we visit with SAP Ariba’s Alicia Tillman to learn about her marketing career and … selling tickets to a beach?
Meet Aetna CMO David Edelman at MarTech in Boston Jun 1, 2017 by Scott Brinker I am thrilled that one of the pioneers of marketing-led digital transformation will be keynoting at MarTech! Former McKinsey consultant and current Aetna CMO David Edelman will talk about his experiences helping dozens of leading brands rethink marketing in a digital world. He’ll also discuss leading Aetna’s digital transformation and customer experience pivot.
5 key e-commerce & retail trends from Mary Meeker’s Internet Trends report Jun 1, 2017 by Ginny Marvin A look at how mobile and online commerce are changing the retail landscape.
Salesforce unveils a new Partner Relationship Management application in its Sales Cloud Jun 1, 2017 by Barry Levine It provides the tools so non-tech users can quickly spin up a partner portal.
TurnTo Networks enters review syndication with ‘first open network’ Jun 1, 2017 by Barry Levine Its Open Review Syndication network is designed to lower the barriers for brands to distribute user reviews on their sites to retailer sites.
Why email marketing has lasted five times longer than your first marriage Jun 1, 2017 by Jason Warnock After four decades (and counting), email marketing is still going strong. Columnist Jason Warnock discusses how brands and marketers can make the relationship last even longer.
Takeaways for marketers from a conversation with Coke’s chief technologist Jun 1, 2017 by Rob Rasko Columnist Rob Rasko chats with Alan Boehme, CTO of Coca-Cola, about how the soft drink giant is evolving technologically by creating a bridge between their company and the entrepreneurial community.
Instagram ads can now link to brands’ Messenger accounts, bots Jun 1, 2017 by Tim Peterson Brands’ links can be attached to photo, video and carousel ads on Instagram and use referral codes to open a specific messaging thread on Messenger.
Report: Apple’s Siri-powered virtual assistant could be announced next week Jun 1, 2017 by Greg Sterling The smart speaker will need to be more than just a “me-too” device to succeed.
How to build an in-house link building team May 31, 2017 by Digital Marketing Depot Everyone knows that link building is the hardest part of SEO, from building a strategy to aligning the resources you’ll need to successfully execute that strategy.