Dec 3, 20146 min read

Marketing Day: Cyber Monday’s $2 Billion In Online Sales, Most Shared Brands In 2014 & Go

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Bravo ‘Vandalizes’ Cars To Spark Social Conversation About ‘Girlfriends’ Guide To Divorce’ To raise awareness of its first scripted show, Bravo drives around Manhattan showing off what can happen in a bad split.
Cyber Monday 2014 Biggest E-Commerce Day Ever: Desktop Spending Climbs To $2 Billion [ComScore] According to ComScore’s latest e-commerce report, Cyber Monday was the biggest online shopping day ever. ComScore says desktop online spending reached more than $2 billion on Monday, a 17 percent increase over last year’s Cyber Monday revenue. This year’s Cyber Monday wasn’t the only day to set a new e-commerce record over the holiday weekend. […]
Mobile Study Suggests Geofencing Drives Awareness More Than Direct Response Mobile advertising platform xAd released data from two studies in the UK with grocery chain ASDA and Starbucks. The data are interesting on a variety of levels. Among other things they suggest, counterintuitively, that geofencing may be a better branding tool than audience targeting and the latter may be a better direct response tactic. The company, which […]
Facebook CPMs Jump 7X YoY With Holiday Demand, ROI Doubles Rising demand for ads in Facebook’s Newsfeed along with more users accessing Facebook on mobile led to dramatic increases in CPMs in November year-over-year, according to Kenshoo. With the higher CPMs, advertisers also saw ROI jump significantly in this time period. CPMs saw a 7-fold increase, while return on investment nearly doubled and click-through rates […]
Most Shared Brands Of 2014: Activia Breaks Into The List At No. 1 On The Success Of Shakira’s “La La La” Video Making its debut appearance at No. 1, Activia has been named the most shared brand of 2014 on the success of its Shakira “La La La” video. Based on each brand’s combined number of social shares for video ads shared during 2014, marketing technology company Unruly ranked the top ten most shared brands of the […]
Black Friday Deals Drive Frenzy Of Older iPhone Adoption Widespread buying incentives on older iPhone and iPad models from big box retailers this weekend seem to have driven a lot of sales. Mobile analytics provider Localytics documents how effective discounting was in motivating these purchases. The company looked at new devices on its network both before and after Black Friday. Prior to Black Friday […]
Social Beats Search In Referral Traffic For Second Time This Year There’s a chart at the top of BuzzFeed’s interesting new insights site that caught our eye. It shows the social media has surpassed search as the top driver of referral traffic to content on the web. Of course, BuzzFeed would be pushing that narrative; the site famously ignores SEO optimization strategy and focuses on creating […]
What Affects Ad Viewability? 5 Factors From A Google Study As more advertisers move toward buying display ads on a viewable impression basis rather than by served impression, Google looked across its display ad platforms, including DoubleClick, to find out what affects an ad’s viewability. A viewable impression occurs when at least 50 percent of an ad in view for more than one second, according […]
Wal-Mart Scores Most Black Friday-Cyber Monday Social Mentions Sifting through the data in the aftermath of Black Friday-Cyber Monday, Wal-Mart has emerged as the top social media performer, driving more than 151,000 conversations related to the start of the holiday shopping season, according to Salesforce Marketing Cloud. Amazon and Kohl’s also posted strong results with 127,000 and 114,000 social mentions; Apple (67,000) and […]
Facebook Survey Uncovers That It Cares About World News & Celebrity Interactions A new Facebook survey polled users with six questions on usage of the social site versus other networks and apps. From the looks of the questions, it appears the social network is looking to confirm its foothold in the news realm and find out how users interact with celebrities on the network and its competitors. Two of […]
The Content Relationship: Flip The Funnel On Your Content Strategy Want to develop a content strategy that differentiates your brand from the competition? Columnist Jonathan Blank explains how.
Marketing Technology Innovation Thrives In The Intersections Looking for the business disciplines seeing the most rapid change and innovation? Contributor Scott Brinker examines where traditional departments are crossing each others’ boundaries.
Thinking Outside The Box: 4 Emails You Should Be Sending This Holiday Season How can you take your emails from good to great this holiday season? Columnist Jimmy Daly says the keys are context and personalization.
Sharethrough Launches Viewability On All Native Ad Impressions Sharethrough, which enables advertisers to distribute their content via dynamical native ad units on publisher sites, announced today that all ad impressions served through its ad exchange will be viewable. Advertisers can now buy ads on a viewable cost per thousand impressions (vCPM) or continue to buy on a cost per engagement (CPE) basis. […]
Can I Use The Mobile Wallet To Counter App Fatigue?: Real Questions From Real Marketers Vibes co-founder Alex Campbell answers questions from marketers looking to overcome mobile app fatigue and drive sales.