Nov 3, 20145 min read

Marketing Day: Cyber Monday Mobile Predictions, Publicis To Buy Sapient & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Lowe’s Extends #LowesFixInSix Vine Campaign With Eight ‘Helpful Hint’ Vines BBDO New York follows up its award-winning low budget video work with additional installments.
Forecast: 30 Percent Of Cyber-Monday Transactions Will Be Mobile Using a mix of its own data and third party data, mobile ad personalization platform AppLovin is predicting that nearly 30 percent of Cyber Monday transactions this year will come on mobile devices. This is transactions — not traffic. The awkwardly named Cyber-Monday has been the biggest online shopping day of the year in the […]
Have We Reached “Peak Android”? Just as Google’s US search market share seems to have topped out at about 67 percent, Android’s global market share may also have peaked at 85 percent. So says hardware counter Strategy Analytics. As quoted in the Wall Street Journal, a Strategy Analytics analyst opines, “Unless there is an unlikely collapse in rival Apple iPhone volumes in the […]
The Components Of A Well-Oiled Retargeting Machine Not making use of retargeting yet? Contributor James Green discusses the benefits of retargeting for reaching new and existing customers.
Unlock Digital Roadblocks With Agile Marketing What are some practical applications of agile marketing that will make your team more efficient? Columnist Andy Lombard has some tips.
Attend MarTech San Francisco: The Marketing Tech Event of the Year Harness the Power of Technology Driven Marketing – Best Rates Available Now The marketing technology world is on fire! Billions of dollars in investment. Billions of dollars in revenue. Big IPOs. Big partnerships. A new generation of marketing leaders. Hundreds of software programs entwined in marketing’s “new normal” of daily operations. Make sense of it […]
Publicis Set To Pay Premium For Sapient’s Digital Ad Business Publicis Groupe SA, the third-biggest advertising agency holding company in the world, has agreed to pay $3.7 billion for Boston, Massachusetts-based Sapient Corp. The move by France-based Publicis comes after the failed merger attempt with Omnicom, which broke down in May. Publicis said the acquisition “establishes Publicis Groupe as the clear leader in the digital […]
Drive More Email Conversions With “Pull-Back” Campaigns Don’t let those leads slip away! Columnist Daniel Faggella provides ideas for re-engaging customers who didn’t quite convert.
5 Things University Marketing Programs Aren’t Teaching (But Should) With online marketing changing at such a rapid pace, it’s hard for educators to keep up. Columnist Travis Wright suggests ways business schools should revamp their marketing programs for the 21st century.
Here’s What Twitter Said About Cashing In On Its Logged Out Users Twitter has a slower-growth problem, so CEO Dick Costolo and CFO Anthony Noto attempted to shift attention to the potential of the network’s wider audience during the company’s quarterly earnings call this week. That audience, which includes people who visit Twitter without logging in and people who view embedded tweets or tweets in widgets on […]