Marketing Day: Customer data platforms, Snapchat ad revenue forecast, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Choose your ideal SMX East pass Oct 3, 2018 by Marketing Land

You deserve a search marketing conference tailored to your experience, goals, and budget. That’s why we offer four different ways to attend SMX® East – choose your ideal pass and join us October 24-25 in New York City: All Access Pass: 4 SEO and SEM keynotes with Google and Bing 20 sessions programmed by the […]

1. Announced at MarTech East: Watson Assistant for Marketing availability, CaliberMind’s B2B analytics suite and an NFC white paper Oct 3, 2018 by Barry Levine

Three MarTech announcements show the boundaries are moving for AI, CDP and e-payments.

1. Message to marketers: Mind the customer before the tech Oct 3, 2018 by Barry Levine

‘When the map and the terrain disagree,’ conference chair Scott Brinker reminded the audience, ‘trust the terrain.’

1. Adobe makes its venerable PDF more collaborative Oct 3, 2018 by Barry Levine

Online commenting and live chat can now replace the frustrating email attachments, plus you can keep track of the review process.

1. Reddit surpasses 1 billion monthly video views Oct 3, 2018 by Amy Gesenhues

Since the start of 2018, Reddit reports 38 percent increase in native video posts, with advertisers seeing 2.3x higher conversion rates and 3.5x more engagement.

1. Customer data platforms ‘not a silver bullet,’ says CDP Institute founder Oct 3, 2018 by Amy Gesenhues

CDP evangelist David Raab shared common myths and realities of customer data platforms during the 2018 Martech Conference in Boston.

1. Bring order to chaos: Wrangling data for actionable insights Oct 3, 2018 by Evan Magliocca

How to bring an overwhelming amount of data under control and use the insights gained throughout your business.

1. Forecast downgrades 2018 Snap ad-revenue outlook by 36 percent Oct 3, 2018 by Greg Sterling

eMarketer says Snap will see $662 million in ad spending this year, down from the previously expected $1 billion.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

1. The future is now: How AI, blockchain may solve some of the industry’s biggest challenges

2. Announced at MarTech East: Watson Assistant for Marketing availability, CaliberMind’s B2B analytics suite and an NFC white paper

3. California’s new bot law forces companies to tell you when you’re interacting with a machine

Online Marketing News From Around The Web:

1. 14 Essential B2B Marketing Reports to Inform the Strategic Budgeting Process, KoMarketing

2. 16% of consumers will use smartphones for holiday shopping, Mobile Marketer

3. Facebook Login Update, Facebook for Developers

4. How a Memorable Brand Experience Can Boost Engagement, Marketo

5. How to Use an Agile Marketing Strategy to Improve Your Marketing Campaigns, MarketingProfs

6. Marketing Certifications That Can Help You Earn More, CMS Wire

7. Millennials Wish You Would Send These 5 Promotions Over the Holidays, Multichannel Merchant

8. Turning The Tables On Ad Tech Turnover, AdExchanger

9. Young & Reckless, YouTube, & Mastering Multi-Channel Engagement, Shopify