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Marketing Day: Cross-device ad tech, Google AdWords & social media war rooms


Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. U.S. District Court judge orders Amazon to release customer data in connection to WEN Haircare lawsuit Dec 23, 2016 by Amy Gesenhues Amazon wasn’t part of the original lawsuit, but lawyers for the plaintiffs requested names of customers who had purchased WEN products on the site.

  2. Cross-device ad tech: How to vet potential partners providing this critical stack element Dec 23, 2016 by Chuck Moran The need for cross-device tracking is so acute that marketers are vulnerable to charlatans whose solutions are more hype than reality. Contributor Chuck Moran advises on the questions to ask and the considerations to weigh.

  3. How your startup should be using Google AdWords Dec 23, 2016 by Brett Middleton If you’re just getting started with your business, figuring out who should manage your AdWords campaigns and what to do first can be a challenge. Columnist Brett Middleton offers tips to get you on the right path.

  4. Hey Santa, here’s our 2016 ‘Marketing Naughty & Nice’ list Dec 23, 2016 by Barry Levine Here are our choices for those in marketing, ads and search who deserve a candy cane — or a lump of coal.

  5. How analytics data should fuel creativity Dec 23, 2016 by Loni Stark Contributor Loni Stark believes creatives, marketers and analysts need to collaborate to give digital users what they want and to lead brands into the future.

  6. The social media war room as a mentality: 5 questions with MRM//McCann’s VP of social strategy Dec 23, 2016 by Amy Gesenhues MRM//McCann’s Randi Rosenfeld says nowadays the “social media war room” is more of a mentality for how her team works everyday.

  7. Twitter overcharged video advertisers due to error in its Android app Dec 22, 2016 by Tim Peterson Twitter has refunded advertisers whose Android campaigns were incorrectly measured due to a technical glitch.

  8. Amazon Alexa is now the voice agent for marketing analytics platform Datorama Dec 22, 2016 by Barry Levine Marketers can ask for the data they need, as marketing tools begin to acquire natural language voice interfaces.

Online Marketing News From Around The Web:

Blogs & Blogging

Business Issues

Content Marketing

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Other Items

Social Media

Video

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