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Marketing Day: Content marketing, changing domain names & loyalty funnels

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Survey: URL schemes for deep links increasing in retailer apps May 9, 2016 by Barry Levine Analysis by mobile tech firm Pure Oxygen Labs indicates slower adoption for Apple’s Universal Links and Google’s App Indexing, at least among retailers.

  2. Act now: SMX Advanced early bird rates expire next week May 9, 2016 by Marketing Land Nearly 75 percent of the tickets for Search Engine Land’s SMX Advanced are sold, and rates increase next week. Don’t miss your only opportunity this year to attend this unique event experience, which has sold out each of the last 10 years! Register now and save $400 off on-site rates.

  3. Global SEO: A huge opportunity + 5 tips for success May 9, 2016 by Christian Sculthorp According to columnist Christian Sculthorp, you may be missing out on a 6-billion-person market. Have you thought about going global with your SEO?

  4. [VIDEO] Marketing Land Live #12: The trouble with bots, YouTube at NewFronts & more May 9, 2016 by Matt McGee In this week’s show, our panel talks about the challenge of communicating with brands through bots, voice search and digital assistant technology, recap YouTube and other news from NewFronts and more.

  5. The 7 deadly sins of content marketers May 9, 2016 by Trond Lyngbø Columnist Trond Lyngbø explains some of the major mistakes content marketers make in discounting SEO input. Is your company committing one?

  6. Agency Magna Global ups YouTube spend by 5x, stealing from TV budget May 9, 2016 by Greg Sterling The $250 million still amounts to only about 5% of agency’s TV budget.

  7. Changing domain names in 2016: 10 easily overlooked steps that can save SEO May 9, 2016 by Glenn Gabe Moving your site to a new domain can be fraught with SEO issues, even without a redesign or CMS migration. Columnist Glenn Gabe has some insights on what issues to anticipate and how to handle them.

  8. Software dev firm Clearcode launches security-minded DMP May 9, 2016 by Barry Levine The company says the data management platform, part of its new 7suite data management stack, is the first for a private cloud or local infrastructure.

  9. The loyalty funnel: 3 KPIs for measuring customer retention May 9, 2016 by Jordan Elkind How do you find customers and keep them coming back for more? Columnist Jordan Elkind outlines the multiple stages of a “loyalty funnel” and explains how you can target customers at each phase.

  10. MarTech Europe 2016 call for speakers is now open May 9, 2016 by Marketing Land MarTech Europe is returning to London this fall, November 1 and 2, and I’m excited to open up the call for speakers today.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

General Internet Marketing

MarTech

Mobile/Local Marketing

Social Media

  1. Brands Worldwide Embrace Instagram, www.emarketer.com

  2. Effective Social Media with User-Generated Content, www.compukol.com

  3. Facebook details its company-wide machine learning platform, FBLearner Flow, venturebeat.com

  4. Facebook just lost the first round in a battle over its photo-tagging feature’s legality, qz.com

  5. Facebook to Sponsor Democratic, Republican National Conventions, www.adweek.com

  6. Former Facebook Workers: We Routinely Suppressed Conservative News, gizmodo.com

  7. How Pop Culture “Holidays” Drive Engagement On Social Media, www.newswhip.com

  8. How Suggested Replies Can Increase Your Social Response Rate, www.convinceandconvert.com

  9. How to Drive Traffic to Your Website With Pinterest, www.socialmediaexaminer.com

  10. How To Successfully Fine-tune Your Overall Social Media Strategy, www.blogherald.com

  11. Snapchat is the latest service you might not be able to use on inflight wifi, qz.com

  12. Social Media Advertising: Unquestionably Still In Its Infancy, thedma.org

  13. Study: No One Uses Facebook Reactions, contently.com

  14. The Facebook Papers, Part 1: The great unbundling, www.recode.net

  15. Twitter Bars Intelligence Agencies From Using Analytics Service, www.wsj.com

  16. Young consumers to brands: Stop targeting me on social media, www.internetretailer.com

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