top of page
Search

Marketing Day: CMOs On Twitter, Increasing Conversions For Big Ticket Items & Gravity4 Buys Tr

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. CMOs On Twitter: What They Share, How They Share It & The People They Retweet Most [Report] Data analytics firm Neustar offers a comprehensive look at how high-ranking marketing execs are using the social platform.

  2. Report: Mobile Display Ads Outperformed Search In Delivering New Customer Calls A fascinating new report from Marchex analyzed 1.8 million calls to compare the performance of different mobile ad channels in driving new sales prospects in the Financial Services and Insurance categories.

  3. How To Increase Conversions On Big Ticket Items Contributor Tim Ash explores the finer points of winning buyers’ trust, and eventually their dollars, for high-consideration purchases online.

  4. Gravity4 Buys Native Retargeting Firm Triggit Firm will incorporate Triggit’s programmatic retargeting capabilities into its marketing platform.

  5. Report: Facebook To Turn Messenger Into Its Own Platform Facebook’s Messenger may be the center of attention as it’s own platform at this year’s F8.

  6. From Catwalks To Conversions: How Bloggers Become Successful Through Affiliate Marketing Gone are the days of hopeful but helpless fashion lovers seeking partnerships with and recognition from the major labels. These days, contributor Adam Weiss says, advertisers are pulling out all of the stops.

  7. FTC Report: Google Purposely Demoted Competing Shopping Sites Details from an FTC investigation into Google on anti-trust accusations have emerged, suggesting the search giant specifically worked to keep competitors out of its top results.

  8. Twitter Brings Quick Promote To Android App Now advertisers can promote tweets with a few taps from a mobile device. An iOS version is said to be in the works.

  9. Old Navy Introduces Spring Fashions With Tumblr Content And Yahoo Splash Ads The Gap brand goes all-in with new Yahoo products to promote its spring line.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

Mobile/Local Marketing

Social Media

  1. Twitter Experiments With Carousel Ads, ClickZ

  2. 5 Twitter and Instagram Lessons From Jimmy, Johnnie, and Jack, simplymeasured.com

  3. Commemorating International Women’s Day on Twitter, www.twitter.com

  4. Exclusive: Facebook Engineering Director Is Headed to the White House, www.yahoo.com

  5. Facebook Looks for Advertising Revenue in Brazilian Favela, www.wsj.com

  6. Inside LinkedIn’s ‘underpants gnome’ publishing strategy, digiday.com

  7. Is Meerkat the next big thing in social media?, econsultancy.com

  8. LinkedIn Ad Campaigns Lack and Here’s 8 Reasons Why, smallbiztrends.com

  9. March Madness Means Twitter (TWTR) Madness, But Will It Produce New Users?, www.thestreet.com

  10. Nine years and counting, Twitter Blog

  11. Planning an Event? Don’t Get Skimpy With Your Social Media, www.marketingprofs.com

  12. What Does Facebook Have in Store for F8?, www.adweek.com

Video

0 views0 comments

Comments

bottom of page