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Writer's pictureFahad H

Marketing Day: CMOs at the wheel, social video for SMBs & IBM’s Watson

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. An introduction to conversational commerce and bots Jun 22, 2017 by Christi Olson Bots are sweeping the digital landscape, giving consumers even more ways to interact with their favorite brands. Columnist Christie Olson believes it’s high time for marketers to think about how to incorporate bots into their digital strategies.


  1. Why is Amazon buying Whole Foods? The opportunity of online grocery [Podcast] Jun 22, 2017 by Matt McGee In this week’s show, ChannelAdvisor’s Scot Wingo explains why the world’s top e-commerce company is spending billions on a grocery store chain.


  1. CMOs at the wheel: How are they Driving the Modern Marketing Organization? Jun 22, 2017 by Nadine Dietz & Erica Seidel Contributors Erica Seidel and Nadine Dietz round up the insights gleaned from the leading CMOs they’ve profiled and discuss how marketing teams and talent can evolve going forward.


  1. It’s time for SMBs to go all in on social and mobile video Jun 22, 2017 by Jordan Kasteler Due to tight budgets and time restraints, video is still a hurdle for many small business owners. But columnist Jordan Kasteler explains why video adoption should be a matter of “when” and not “if” for SMBs.


  1. LivePerson offers first out-of-box integration with IBM’s Watson Virtual Agent Jun 22, 2017 by Barry Levine Watson’s sophisticated bot can complete user inquiries up to half of the time, without having to hand off to a live agent.


Online Marketing News From Around The Web:

Analytics

  1. Can Marketers Measure What They Can’t See?, The Data & Marketing Association

Blogs & Blogging

Business Issue

Content Marketing

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Social Media

  1. 4 Insider Tips to Run Your Facebook Ads like a Professional, Social Media Explorer

  2. Comparing Average Bids vs. Maximum Bids in a Facebook Audience Split Test, 3Q Digital

  3. Facebook Features To Boost Your ROI, Search Engine People

  4. Facebook to keep wraps on political ads data despite researchers’ demands, Reuters

  5. Giving People More Control Over Their Facebook Profile Picture, Facebook Newsroom

  6. How to Make Facebook Ads Work for Your B2B Company With a Simple Google Form Survey, Crazy Egg

  7. How to Schedule Instagram Stories with Links, Tailwind Blog

  8. Instagram Collaboration Is Making Social Media Work for Small Businesses, Street Fight

  9. Introducing the Justice League effects to the Facebook camera, Facebook Media

  10. Marketing Successfully with Facebook, Compukol

  11. Publishers and Developers on Facebook Audience Network Have a Checklist of Tasks Due Nov. 1, Adweek

  12. Reddit Is Pitching Brands at Cannes on Why It’s Ripe for Advertisers, Adweek

  13. Required Changes for Audience Network Publishers, Facebook

  14. Twitter’s ad outlook improves, Mobile Marketer

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