Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
An introduction to conversational commerce and bots Jun 22, 2017 by Christi Olson Bots are sweeping the digital landscape, giving consumers even more ways to interact with their favorite brands. Columnist Christie Olson believes it’s high time for marketers to think about how to incorporate bots into their digital strategies.
Why is Amazon buying Whole Foods? The opportunity of online grocery [Podcast] Jun 22, 2017 by Matt McGee In this week’s show, ChannelAdvisor’s Scot Wingo explains why the world’s top e-commerce company is spending billions on a grocery store chain.
CMOs at the wheel: How are they Driving the Modern Marketing Organization? Jun 22, 2017 by Nadine Dietz & Erica Seidel Contributors Erica Seidel and Nadine Dietz round up the insights gleaned from the leading CMOs they’ve profiled and discuss how marketing teams and talent can evolve going forward.
It’s time for SMBs to go all in on social and mobile video Jun 22, 2017 by Jordan Kasteler Due to tight budgets and time restraints, video is still a hurdle for many small business owners. But columnist Jordan Kasteler explains why video adoption should be a matter of “when” and not “if” for SMBs.
LivePerson offers first out-of-box integration with IBM’s Watson Virtual Agent Jun 22, 2017 by Barry Levine Watson’s sophisticated bot can complete user inquiries up to half of the time, without having to hand off to a live agent.
Online Marketing News From Around The Web:
Analytics
Can Marketers Measure What They Can’t See?, The Data & Marketing Association
Blogs & Blogging
Business Issue
Exclusive: Amazon to charge $2.8 million for NFL ad packages, Reuters
Facebook changes mission statement to “bring the world closer together”, TechCrunch
Snapchat acquires social map app Zenly for $250M to $350M, TechCrunch
Verizon is killing Tumblr’s fight for net neutrality, The Verge
Verizon-owned Yahoo is killing off the best app it’s ever made, The Next Web
Content Marketing
Focus on Strategic Content, Relationships and Tech, Not Social Media, Razor Social
Four Ways to Improve Your Content Marketing – and How Tech Can Help, MarTech Advisor
How to Stop Wasting Time on the Wrong Content, Content Marketing Institute
How to Use Content to Generate a Steady Flow of Leads, Duct Tape Marketing
In-Flight Content Guide: Making the Most of Your Content Journey, Top Rank Marketing Blog
Lies, Damned Lies, and Content Marketing Metrics, Convince and Convert
The Art of Spinning Content, CopyPressed
Domaining
5 Tips for Negotiating a Domain Name Purchase, Namecheap Blog
CNBC Article Illustrates Positive Aspect of Dictionary.com, Domain Investing
Track your domains even after you decide not to renew them, Domain Name Wire
E-Commerce
5 Reasons Why Exchanges Are Signing Up For Amazon TAM, AdExchanger
Alibaba CMO Says Don’t Compare The Chinese Company To Amazon. It’s Much Bigger., Fast Company
Amazon’s grocery push playing catch up with Chinese e-commerce giants, Reuters
Etsy to cut staff by 22% in 2017 amid turnaround, Retail Dive
How Product Photos and Videos Increase E-Commerce Sales, MarketingProfs
How to Easily Test & Tweak Amazon Titles for Maximum Results, Marketing Words Blog
Is Amazon too big? What Jeff Bezos can learn from John D. Rockefeller, Quartz
More ROI: How E-Commerce Data Analytics Breathes Life Into Your PPC Campaigns, Scube Marketing
Email Marketing
10 supermarkets with 10 very different email opt-in/opt out strategies, Econsultancy
5 Tips for Building Effective Automated Emails, AWeber Communications
Five Ways Email Marketing Can Boost Your Inbound Marketing, Reach Mail
Study: Email marketing revenue hits record growth, Mobile Marketer
General Internet Marketing
DMA Releases Annual Report on Data and Marketing Industry Oversight, The Data & Marketing Association
Reaching Your Prospects at Every Stage of the Buyer’s Journey, 97th Floor
Why Smarter Marketing Strategy Is Better Strategy, Convince and Convert
Internet Marketing Industry
MarTech
Social Media
4 Insider Tips to Run Your Facebook Ads like a Professional, Social Media Explorer
Comparing Average Bids vs. Maximum Bids in a Facebook Audience Split Test, 3Q Digital
Facebook Features To Boost Your ROI, Search Engine People
Facebook to keep wraps on political ads data despite researchers’ demands, Reuters
Giving People More Control Over Their Facebook Profile Picture, Facebook Newsroom
How to Make Facebook Ads Work for Your B2B Company With a Simple Google Form Survey, Crazy Egg
How to Schedule Instagram Stories with Links, Tailwind Blog
Instagram Collaboration Is Making Social Media Work for Small Businesses, Street Fight
Introducing the Justice League effects to the Facebook camera, Facebook Media
Marketing Successfully with Facebook, Compukol
Publishers and Developers on Facebook Audience Network Have a Checklist of Tasks Due Nov. 1, Adweek
Reddit Is Pitching Brands at Cannes on Why It’s Ripe for Advertisers, Adweek
Twitter’s ad outlook improves, Mobile Marketer
Video
3 Ways to Easily Caption Social Media Video, Social Media Examiner
Five successful brands on YouTube: From Adidas to Sarson’s vinegar, Econsultancy
Limited in their ability to monetize video on Facebook, publishers eye video-licensing opportunities, Digiday
Survey: Marketers are Seeing the Revenue Potential in Video Content, KoMarketing
The Future Of Video Is A Combo Of Cloud And AI, AdExchanger
The Superheroes of Video Marketing, The Blog Herald
YouTube Becomes the Latest App to Be Included in Nielsen Digital Ad Ratings, Adweek
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