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Marketing Day: Chrome Adds Push Notifications, Google’s Mobile Friendly Update & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. With Chrome Notifications, Google Lets Anyone Turn Web Sites More Into Apps Notifications, no app required? That’s what Chrome is now delivering for desktop and Android users. “Add To Homescreen” option also offered.

  2. Tomorrow Is Mobilegeddon: What You Need To Know Today About Google’s Mobile Friendly Update Whether you call it Mobilegeddon, Mopocalypse or something else, Google’s mobile-friendly update arrives tomorrow.

  3. Send Out An “S.O.S.” to Improve Your Database Email Marketing Columnist Daniel Faggella offers tips on how you can use broadcast email messages to solicit feedback and improve your marketing strategy.

  4. Nokia Coming Back As Android Smartphone Brand In 2016 Stephen Elop, then Nokia CEO, famously said that the Android OS didn’t offer the company a sufficient opportunity for differentiation in the global smartphone marketplace. Accordingly Nokia exclusively adopted the Windows mobile OS instead.

  5. Soon All Google Ad Products Will Be Encrypted, Yahoo To Follow Suit Both Google & Yahoo are pushing ahead the “HTTPS Everywhere” movement with the announcement of plans (and a dedication to creating) secure online ads.

  6. Gigya Q1 Report: Facebook Extends Social Login Advantage Facebook now has a 64% share of the social login market, leading Google+ by a record 43 percentage points.

  7. Trademark Policing: Ninja Techniques Of Online Reputation Management Ignoring infringement can result in erosion of your brand, warns columnist Chris Silver Smith. He offers up some tips for online trademark policing.

  8. Marketers, Is Your Data Scalable? As big data continues to be top of mind in marketing, columnist James Green outlines the questions you should be asking to get your data to work at scale.

  9. Purina’s “Dear Kitten” Video Series Proves BuzzFeed Is The Cat’s Pajamas For Content Marketers Five questions with the brand’s Director of Content on how the viral video hit has generated more than 50 million views.

  10. Foursquare Turns To Location Data For Revenue, Joining Crowded Field Foursquare boldly announced at one point that it wanted to be the “location layer for the internet.” Now the company is trying to make good on that aspiration and cultivate new sources of revenue at the same time.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Reputation Management

Social Media

  1. 11 Ways to Boost Facebook Engagement for Small Businesses, www.socialmediaexaminer.com

  2. 5 Tips For Getting The Most Out of Twitter Chats, www.adweek.com

  3. 5 Ways to Succeed With Pinterest Promoted Pins, www.socialmediaexaminer.com

  4. Big Dogs Trail in Forrester’s Social Relationship Wave, www.cmswire.com

  5. Brands light up Twitter for 4/20, digiday.com

  6. Does Your Brand Truly Engage on Social Media?, simplymeasured.com

  7. Easier than ever to have private conversations , www.Twitter.com

  8. How Alex and Ani turned its biggest social media weakness into a strength, www.internetretailer.com

  9. How to Increase Website Traffic From Social Media, www.razorsocial.com

  10. Is there a Facebook ad bubble?, econsultancy.com

  11. Nestle: How Local Social Success Drives a Global Brand, www.socialbakers.com

  12. New Facebook Tool: How To Use It To Convert Comments Into Sales, www.jeffbullas.com

  13. Optimize Your Company’s Linkedin Page with These 4 Tips, www.martechadvisor.com

  14. Powerful Instagram photos take us behind the scenes of the shots that won the Pulitzer, qz.com

  15. Publishers take ad-targeting cues for Facebook posts, digiday.com

  16. STUDY: Facebook Video Ads Thrive; Twitter Advertisers Must Go Mobile, www.adweek.com

  17. Targeting Teens? Get on Instagram, www.emarketer.com

  18. The Facets of a Social Network, www.compukol.com

  19. The Incredible Jun: A Town that Runs on Social Media, medium.com

  20. The Quick, Easy Guide to Build a Social Listening Dashboard, blog.bufferapp.com

  21. Twitter Sells Sports Tickets in Tweets, Beginning With NBA Playoffs, recode.net

  22. WhatsApp Hits 800 Million Users – 1 Billion by Year-End?, blogs.wsj.com

  23. Why Did Twitter Drop Datasift? Why Did Facebook Partner with Them?, www.adweek.com

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