Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
14 ways to get smarter with your content and SEO Oct 4, 2017 by Jim Yu
Contributor Jim Yu uses the SMART framework to prescribe a formula for SEO and content marketing success.
Fraudsters don’t sleep, no matter who owns the tools to fight them Oct 4, 2017 by Chuck Moran
Columnist Chuck Moran takes a look at the wave of consolidation in the ad verification space and discusses what it means for marketers in their search for transparency and solutions to fraud.
Google’s Sridhar Ramaswamy on Chrome ad blocking: ‘It’s the ultimate fallback option’ Oct 4, 2017 by Ginny Marvin Google hopes its browser initiative will obviate consumer demand for mobile ad blockers.
Organizing your company to win in mobile Oct 4, 2017 by Lou Orfanos Despite mobile’s momentum, brands are still struggling to tackle it. Columnist Lou Orfanos discusses how you can structure your organization to increase confidence in your mobile strategy and drive mobile growth.
Google extends olive branch to publishers, lays out new focus on subscriptions Oct 4, 2017 by Ginny Marvin The corporate-level commitment to subscription programs comes as executives acknowledge the challenges publishers have been facing.
Google test surfaces user data in DoubleClick for Publishers as part of new Insights Engine Project Oct 3, 2017 by Ginny Marvin Several new initiatives are aimed at bringing machine learning into publisher products and offering solutions for driving subscriptions.
Beat high-cost paid search clicks by sweating the details Oct 3, 2017 by Pauline Jakober Paid search can be difficult in competitive industries where CPCs are higher than average, but columnist Pauline Jakober believes it’s still possible to succeed with the right tactics.
Online Marketing News From Around The Web:
Analytics
Business Issues
EU to hit Amazon with bill for Luxembourg back taxes, Financial Times
Yahoo Triples Estimate of Breached Accounts to 3 Billion, Wall Street Journal
Content Marketing
16 Tips for Better Visual Content Marketing, Content Marketing Institute
7 Ways to Keep Great Content from Dying a Slow, Unremarkable Death, Search Engine Journal
E-Commerce
4 Essential Tips for eCommerce Startups, Social Media Explorer
Holiday sales growth dependent on high-income, online shoppers, Retail Dive
Is the Future of B2B E-commerce Born-In-The-Cloud Platforms?, MarTech Advisor
Email Marketing
Email Marketing Tactics: Most Effective vs. Most Difficult, MarketingProfs
This Email Experiment Went Horribly Wrong, The Blog Tyrant
General Internet Marketing
Improve Your New Website’s Conversion Rate With Site Search, MarketingProfs
The future of consumer marketing? The CMO of Unilever says it’s ‘consumer segments of one’, Think with Google
The Year of Digital Ad Measurement: When Bots Get Caught, MarTech Advisor
Internet Marketing Industry
MarTech
Mobile/Local Marketing
Social Media
Video
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