Jan 6, 20156 min read

Marketing Day: CES Live Blogs, Marketers To Spend More On Technology In 2015 & A Review Of Twit

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Live Blog: CES Talk By Google’s VP Of Video Ads Neal Mohan What should brands be doing with video to gain engagement and consumer attention? Google has a few thoughts, which it’s sharing in a talk at CES today. The talk is by Neal Mohan, Vice President of Display and Video Advertising Products, Google. While “display” is there in his title, his talk looks to be focused […]
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Jeep ‘River In The City’ Stunt Transports Unsuspecting Drivers To Urban Wilderness Wonderland The SUV maker highlights the versatility of its Cherokee via a stunt it’s leveraging through online channels.
Live Blog: The CES Panel On Video Advertising The days of video ads being equal to TV ads are long gone. Today, video ads play on TV, in web browsers, within tweets, on Facebook, Instagram and even appear then disappear on Snapchat. So what’s your cross platform strategy? Perhaps some answers will come from a special CES session being held today — “Video […]
Live Blog: The CES Panel On Native Advertising Live from the massive Consumer Electronics Show in Las Vegas it’s … a panel on native advertising? That’s right, because CES isn’t just for gadgets, anymore. The show’s content related to marketing has grown substantially this year, including today’s panel on native advertising. The session — “Native Advertising: Digital Advertising Industry Innovates” — includes the following […]
Survey: 65% Of Marketers Plan To Spend More On Marketing Technology In 2015 Survey polled 182 marketing executives on their technology investment plans, data, content research and working across departments.
Meet The New Twitter Analytics Tools (From Twitter!) Twitter opened up its analytics platform to all users in mid-2014, but is it any good? Contributor Larry Kim explores this question.
Marc Poirier Appointed Acquisio CEO & President “Finding ways to leverage our talent pool and deliver more innovative solutions is one of the most exciting aspects of this role,” says Poirier.
When It Comes To Customer Expectations, One Size Does Not Fit All Consumers today make significant demands of the brands they engage with. Contributor Katy Keim lays out survey results that explain just what they’re looking for.
MarTech San Francisco 2015 Rates Increase Next Week Join the MarTech Conference community shaping the future of technology-powered marketing… and marketing management. Don’t miss this year’s only North American edition of MarTech: The Marketing Tech Conference, March 31 – April 1 in San Francisco. You save $400 by registering before the lowest rates expire next week. 2015 promises to be a year of […]
When Twitter Suffers An Outage Who Will Hear Our Complaints? Twitter users can’t see new tweets in timelines. Company says its engineers are working on a fix.
What Twitter Is Currently Doing — And Not Doing — With Video The company plans to launch a native video product in the first half of 2015, but is keeping quiet about the details.
Allstate’s Mayhem Sold The Entire Contents Of This Couple’s House While They Were At The Sugar Bowl In a campaign some dismiss as fear-mongering, the insurance provider highlights the risks of being burglarized because thieves use social media to see who’s not home.