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Marketing Day: CES Live Blog, Instagram Ads & Apple’s App Store Report

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. CES Live Blog: How Vice Media Dominates Multi-Platform Jan 6, 2016 by Danny Sullivan Multi-platform is all the rage, and Vice Media is one of the leaders of it. The company is discussing its approach in the “How Vice Media Dominates Multi-Platform” session at the CES conference in Las Vegas today.

  2. CES Live Blog: 2016 Media Outlook: Group M & Nestle Jan 6, 2016 by Danny Sullivan What’s in store with media buying for 2016? That’s the topic of the 2016 Media Outlook: Group M & Nestle session at the CES conference in Las Vegas today.

  3. Instagram Advertising: What’s Working? Jan 6, 2016 by Andrew Waber Are you looking to start advertising on Instagram? Columnist Andrew Waber discusses some key stats and has some tips to get you on the right path.

  4. Amid Growth Doubts, Apple Touts App-Store Success: $20B In 2015, 4.5 Million Jobs Jan 6, 2016 by Greg Sterling According to earlier reports, Apple had roughly 50 percent of all device activations over the holidays. Now a press release from Apple reports a massive $20 billion in App-Store earnings in 2015, with just over $1 billion coming in the two weeks ending January 3.

  5. Miss Piggy Leads The Way To A New Kind Of Marketing Channel Jan 6, 2016 by Barry Levine Today, the legendary puppet-hostess will again converse with fans on Facebook, using intelligent chat-bot technology from Israeli firm Imperson.

  6. The Definitive Guide To Digital Brand Lift Jan 6, 2016 by Peter Minnium Columnist Peter Minnium explains why with the right metrics, marketers can prove the effectiveness of digital as a brand-building medium.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising

Domaining

  1. How to Buy Back a Domain Name, www.domaininvesting.com

E-Commerce

Email Marketing

General Internet Marketing

MarTech

Mobile/Local Marketing

Reputation Management

Social Media

  1. 2016 Facebook Awards: Submissions Begin Jan. 8, www.adweek.com

  2. 5 Ways to Make Big Bets on Social in 2016, simplymeasured.com

  3. 50 Tweetable Twitter Statistics For Marketers, www.searchenginepeople.com

  4. 6 Ways Longer Tweets Could Give Branded Messages More Character, www.adweek.com

  5. Dear Twitter: Please Don’t Do It, www.webinknow.com

  6. Don’t Miss These 5 Twitter Targeting Tactics, www.ppchero.com

  7. Facebook Continues to Experiment in Local, But Its Focus Is Long-Term, streetfightmag.com

  8. Facebook’s Secret Chat SDK Lets Developers Build Messenger Bots, techcrunch.com

  9. Five reasons Twitter’s character limit increase is a terrible idea, econsultancy.com

  10. How teen-focused retailers do Instagram, digiday.com

  11. How to Run a Successful Twitter Contest, www.socialmediaexaminer.com

  12. LinkedIn Content Marketing Tactical Plan, business.linkedin.com

  13. Pinterest Hires Its First-Ever Head Of Diversity, techcrunch.com

  14. Snapchat is already shuttering its lens store, digiday.com

  15. What Publishers Can Expect From Social Media In 2016, blog.newswhip.com

  16. Your CMO Doesn’t Take Social Seriously: How Do You Fix It?, simplymeasured.com

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