May 15, 20144 min read

Marketing Day: Buffer Adds RSS Import, New Google Glass Travel Apps & More

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

New AdSense “Magazine” Ads Render Text Ads In Display Formats

Google has launched a new AdSense ad format in which text ads are rendered in display formats called magazine ads. Publishers that opt to only show display ads on their sites may now have text ad advertisers entering auctions for those ads. When a text advertiser wins an auction, the ad will appear in the […]

Monocle-Wearing Hipsters, Glassholes & Vine Lead To The ‘Stupidification Of Society’

Toronto-based Capital C is out with a couple of videos that were created for TEDxColumbiaSIPA, which took place last week . Each video takes a look at the “stupidification of society” brought about by social media’s penchant for encouraging ever shorter, less informative and downright stupid content as opposed to more thoughtful content. The first […]

Tweet And Repeat: The Power Of Sharing And Sharing Again

Rinse and repeat. Those words have become a meme in American culture. Where did they come from. I’m betting you know! That’s right. “Rinse and repeat,” the familiar instructions on almost every bottle of shampoo sold in the U.S. since… well, probably since shampoo has been sold. Even though we suspect that instruction might be […]

Last-Mile Local Marketing With Mobile: An #LSA14 Retrospective

Mobile devices are our own personal Sherpas — or, as Woz said in his popular keynote, “your most trusted advisor in the world.” Marketers are soaking up real-time info based on our location-based needs so they can reach relevant consumers’ hands whenever and wherever — ideally in the Last Mile of the purchase cycle. This […]

Now You Can Pull RSS Feeds Into Buffer’s Social Media Management Tool

Buffer, the social media scheduling and analytics tool, is introducing a useful new feature today — the ability to pull RSS feeds into its dashboard. It will allow users of Buffer’s paid product to have an automatically populated queue of content to share on their connected social media accounts. It other words, it could be […]

Three Well-Known Travel Apps Launch On Google Glass

If Google Glass is going to gain widespread consumer acceptance, it’s going to happen on the strength of the apps that are available for it. So with Google re-opening Glass sales earlier this week, it’s surely not a coincidence that the company just announced that three well known companies in the travel and hospitality space […]

Star This Study: Data Uncovers The Rationale Behind Tweet Favoriting

A study from Advancement of Artificial Intelligence this year took on the task of figuring out how and why Twitter users interact with the favorite function. It turns out that there are more uses than you may think. There were 10 main types of favoriting actions that were identified — showing that the little star […]