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Marketing Day: Brand Networks To Buy Shift, Google’s Self-Driving Cars & Bing’s Mob

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Report: Calls Have 30 To 50 Percent Conversion Rates, Most Come From Mobile A call is, generally speaking, a better lead than a click. But how much better is striking: calls have 30 to 50 percent conversion rates while clicks top out at 1 to 2 percent.

  2. Brand Networks To Buy Social Advertising Platform Shift For $50 Million Incorporates RelevanceRank to help marketers measure paid and organic social media performance and score content for promotion.

  3. Watch Out Mountain View, More Google Self-Driving Cars Are Coming To A Street Near You The vehicles will include safety drivers who can takeover driving if necessary.

  4. Pulverizing Price Resistance To Improve Conversion Rates Columnist Tim Ash discusses tips for making your pricing seem more appealing to prospective customers.

  5. Like Google, Bing Is Planning To Reward Mobile Friendly Sites Bing is expected to launch their mobile friendly algorithm in the near future but claims this won’t be any Mobilegeddon.

  6. [Report] European Mobile Carriers Consider Targeting Google By Blocking Mobile Ads Move would block online and app ads with the aim of getting Google and other digital media companies to share in network infrastructure costs.

  7. Sad To See You Go: The Impact Of Canadian Anti-Spam Legislation On Subscriber Rates As Canadian subscriber growth slows, columnist Kevin Gallant explains how email marketers can get up to speed on CASL and increase clicks.

  8. Zuckerberg To SMBs: Facebook Pages Are Still The Best Way To Reach Consumers Despite reduced organic reach, he says, Facebook Pages remain the strongest platform for distribution and are increasingly serving as landing zones for mobile users.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Domaining

E-Commerce

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

  1. #Upfronts2015: Which Pilots Reigned on Twitter?, www.Twitter.com

  2. 11 Saavy Steps for Promoting Events with Social Media, smallbiztrends.com

  3. 3 Facebook Post Publishing Features for Crazy-High Engagement, www.wordstream.com

  4. 4 Ways to Use Pinterest to Attract More Visits to Your Website, www.verticalresponse.com

  5. 5 Top Tips For Driving a Ton of Free Traffic with Twitter, www.jeffbullas.com

  6. Can Tech Startups Appease Wall Street While Achieving Their Social Mission?, www.web-strategist.com

  7. Facebook Marketing Partner Brand Networks Acquires SHIFT for $50 Million, www.adweek.com

  8. How to Run an Instagram Photo Challenge, blogs.constantcontact.com

  9. Jumbo Jets: The Surprising Secret of @FourSeasons Twitter Success, simplymeasured.com

  10. Publishers Willing to Give Facebook Articles, Not Ad Sale, adage.com

  11. Reddit Moves to Crack Down on Abusive Comments, blogs.wsj.com

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