Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Timberland & Quaker Oats testing new ad formats from PadSquad to stand out on mobile Apr 5, 2017 by Ginny Marvin PadSquad has introduced five new formats including Chatter Bot that brings chatbot technology to mobile ads.
6 reasons why building your own customer data asset is a recipe for marketing success Apr 5, 2017 by Mike Sands Don’t let an overabundance of tech solutions and partners spoil the broth. Columnist Mike Sands cooks up six questions to ask yourself to ensure you’re in control of your customer data.
SMX West: Solving SEO Issues in Google’s Post-Update World Apr 5, 2017 by Mark Traphagen Now that Google no longer regularly announced algorithm updates, it can be hard to tell when your site’s been hit by one. Luckily, there are steps you can take to determine if you’ve been hit. Contributor Mark Traphagen sums up a session from SMX West on this topic.
Taking the brand/agency partnership to the next level Apr 5, 2017 by Laura Scott Contributor Laura Scott recaps a session from SMX West that focused on how to strengthen the relationship between agencies and brands.
The problem with obsessive rank tracking Apr 5, 2017 by Ryan Shelley Search engine optimization (SEO) is often focused on achieving high rankings in search results pages. But columnist Ryan Shelley explains why this mindset may steer us wrong.
3 ways to boost your content marketing program’s performance Apr 5, 2017 by Rachel Lindteigen Columnist Rachel Lindteigen shares three strategies to help you get a leg up on the competition and push your content marketing program to the next level.
YouTube TV premieres today in five markets, including LA, NY, SF Apr 5, 2017 by Tim Peterson New TV service now available for a free trial, will add six AMC Networks channels to its lineup soon.
IAS on the ad industry’s brand safety uproar: ‘Not sure this is going away this time’ Apr 5, 2017 by Ginny Marvin Integral Ad Science CMO Maria Pousa talks brand safety, ad fraud and using time exposure to evaluate digital media buys.
Hootsuite’s recent buying spree may only be a warm-up Apr 5, 2017 by Barry Levine It’s not difficult to envision social media management platforms as the core applications for the next gen of communications.
Salesforce’s Einstein adds velocity to its Sales Cloud Apr 5, 2017 by Barry Levine The CRM-based company boosts features to help salespeople close deals — including on-board predictive scoring.
The Brand Safety Industrial Complex: Does anyone benefit from making things safer? Apr 5, 2017 by Rob Rasko What is the “Brand Safety Industrial Complex,” and what challenges lie ahead for digital advertising? Columnist Rob Rasko takes a look at the history of brand safety, lessons learned, and how we can move toward a solution.
Yelp buys Turnstyle to expand targeting and offline attribution capabilities Apr 5, 2017 by Greg Sterling The acquisition greatly enhances what Yelp can offer business owners.
LinkedIn introduces lead gen ad offerings Apr 5, 2017 by Tamar Weinberg Pilot program with 50 companies led to strong cost-per-lead performance, LinkedIn says.
Newest perk for Amazon Prime members? NFL football livestreams Apr 5, 2017 by Matt McGee Amazon reportedly spends about $50 million to livestream 10 games, five times more than what Twitter paid in 2016.
Online Marketing News From Around The Web:
Analytics
Blogs & Blogging
5 Blogging Tips From A Social Entrepreneur, Problogger
Content Marketing
9 Methods for Keeping Your Social Media Content on Brand, Small Biz Trends
A Surefire Way to Get Constant Traffic to Your Content, Copyblogger
Constant Content: The Silver Bullet for Failing Content Marketing Strategy, Moz
Content Marketing Mission Statements: They Don’t Exist and It’s a Big Problem, www.thesaleslion.com
Fact-Checking for Content Marketers: How to Protect Credibility, Content Marketing Institute
How to Find Killer Content Ideas, Duct Tape Marketing
How to Quickly Improve Your B2B Content’s Quality, Pushing Social
The 5 W’s (and an H) That Guide Your Content Marketing Strategy, Top Rank Marketing Blog
Conversion Optimization
After the Click: Setting the Stage for the Landing Page, Movable Ink Blog
Generate More Conversions For Lead Generation Accounts, PPC Hero
Copywriting, Design & Usability
4 Types of Businesses That Live or Die On Good Writing, CopyPressed
How to Design Popups That Work Every Time: An Easy Guide for Website Owners, Jeff Bullas
How to Spring Clean Your Website, Constant Contact Blogs
Website design briefs: Be very careful what you ask for, Econsultancy
Why Mobile Page Speed Is a Visual Designer’s Problem, Think with Google
Domaining
How Local are They? GEO TLDs like .LONDON in the UK, .BERLIN in Germany, Domain Name Wire
Monitor Your Domain Registrations, Domain Investing
E-Commerce
4 Ways to Take Advantage of the Booming Ecommerce Market, Multichannel Merchant
Amazon is set to refund $70 million to parents whose kids made in-app purchases, Quartz
How Online Star Ratings and Reviews Work in E-Commerce, MarketingProfs
How to Earn and Showcase Credibility in Ecommerce, Shopify Plus
Email Marketing
General Internet Marketing
How to Choose Digital Marketing Channels for Long Term Growth, ConversionXL
Pairing multi-channel attribution with lead scoring to improve marketing ROI, Chief Marketing Technologist
Internet Marketing Industry
Build More Engaging Skills with Device Address API and Gain Insights with the New Metrics Dashboard, Alexa Blogs
Evergage Named a Strong Performer Among Digital Intelligence Platforms, Evergage
New Research from Dimension Data Reveals Uncomfortable CX Truths, PR Newswire
Nielsen Launches Artificial Intelligence Technology, Nielsen
MarTech
Mobile/Local Marketing
Social Media
3 Ways To Boost Your Instagram Feed, Social Media Explorer
Could Instagram Become A Victim Of Its Own Success?, MediaKix
Facebook addresses revenge porn with tech to prevent people from re-sharing intimate images, TechCrunch
How Retailers Can Use Social Media for Better Customer Support, Street Fight
How To Organically Grow Your Brand’s Social Following, Small Biz Trends
How to Set Up an Effective Facebook Ad Campaign, Social Media Examiner
Instagram, Twitter, and others could pay $5.3 million to settle app privacy lawsuit, The Verge
Leverage Facebook’s Automated Rules to Efficiently Manage and Maintain Campaigns, 3Q Digital
Measuring the Effectiveness of Social Media Campaigns in B2B for Internal and External Results, MarketingSherpa Blog
No one is using Facebook stories, so it turned your friends into ghosts, The Verge
Video
3 Ways to Brainstorm a Useful How-to Video, Internet Marketing Ninjas
The Live Blog: April 4, 2017, Facebook Media
YouTube Go beta launches in India, Official YouTube Blog
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