Marketing Day: #BostonStrong: As Boston Returns To Its Marathon, Brands Keep It Respectful

Fahad H
Apr 21, 2014
5 min read

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

PostJoint Confirms Google Penalty, Says Its Business Will Continue

PostJoint is the second guest blogging network that’s been knowingly penalized by Google. We reported the penalty news Friday on our sister site, Search Engine Land, and PostJoint itself confirmed the penalty on its own blog yesterday. PostJoint currently isn’t ranking on Google for its own name, a sure sign of a penalty and the […]

#BostonStrong: As Boston Returns To Its Marathon, Brands Keep It Respectful

When it comes to the perilous business of brands joining the conversation about tragic news events, the risk usually outweighs the reward. The ham-handed attempts — SpaghettiOs’ mascot waving an American flag in a head-scratching remembrance of Pearl Harbor or AT&T’s tacky “Never Forget” tweet last September 11 — are so memorable and damaging that […]

The Big SMX Advanced Preview – A Virtual Tour Of What To Expect

Search Engine Land’s SMX Advanced, the only search marketing conference designed exclusively for experienced internet marketers, is returning to Seattle June 11-12. Keep reading for an overview of what to expect – then make sure you register before the Early Bird rates expire next week! 2014: New Trends, New Opportunities – And New Challenges For Online […]

Branded Content Leverages Young Love To Sell Ice Cream

Taking a page from Greece’s Lacta Chocolate, Cornetto, a Unilever-owned European ice cream company, is out with the second episode of its Cupidity series, a collection of online films that explore young love. This most recent chapter, entitled Travellers, takes a look at a young man and a young woman and their missed connection. It’s […]

Facebook Extends Its Lead In Social Referral Traffic, Shareaholic Data Shows

Facebook has extended its lead as the leading driver of social media referrals, according to Shareaholic’s first quarter social media traffic report. Facebook traffic accounted for 21.25% percent of the share of visits — a gain of nearly six percentage points over the social network’s December figure — on Shareaholic’s network of 300,000 websites. Shareaholic […]

VIDEO + SLIDESHOW: The SEO Revolution Will Not Be Televised

Search engine optimization has been in a state of constant flux since birth. While many of the trends and changes have received broad attention in the field, others have gone quietly unnoticed. The tactics that work, the KPIs that matter, the way searchers search, and who is practicing SEO has subtly changed not with a […]

Report: Facebook Set To Announce Mobile Ad Network At F8 Conference Next Week

Facebook, which up to now has concentrated its advertising sales efforts in its own environment, will soon launch a mobile ad network, according to a post today in Re/Code. Citing “multiple sources familiar with the matter,” Re/code reported that Facebook will announce the move at the “F8″ conference next week in San Francisco. From Re/code: […]

Get To Know: TRIS3CT Chief Creative Officer Chris Cancilla

Chris Cancilla serves as the chief creative officer of Trisect, a Chicago-based ad agency working with leading brands like Kawasaki and Kimberly-Clark. Cancilla originally joined the agency in 2011 as its executive creative director. He was instrumental in delivering the agency’s signature Ninja 300 campaign while leading the creative team for Kawasaki. As chief creative […]

Programmatic & Native: How Content & Data-Driven Marketing Can Co-Exist

Advertising is always most effective when it is well integrated into the customer experience. Over this past year, programmatic buying and native advertising (both popular buzzwords in our industry) have taken two very different approaches in enabling marketers to create engaging and relevant experiences for their audiences — one by using data, and the other […]

Facebook Confirms That It Will Use Location Data For Ad Targeting — Someday

It should come as no surprise that Facebook plans to use location data from its mobile apps to customize the ads it serves consumers. The combination of an advertising-driven business plan and access to data about where users have visited and most importantly where they are at a given moment requires it. So when Facebook […]