Feb 20, 20182 min read

Marketing Day: Blockchain myths, digital billboards & Belgian court fines Facebook

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Forrester report: Here are the biggest myths about blockchains Feb 20, 2018 by Barry Levine The research firm lays out the top ways in which the hype about this technology approach misrepresents the reality.
Digital billboards in the UK will today start showing hacking attempts Feb 20, 2018 by Barry Levine The campaign, sponsored by an insurance company, intends to demonstrate how often hacking attempts are made on a typical small business site.
Why hacking social media algorithms is a losing strategy Feb 20, 2018 by Mark Traphagen Shortcuts to social media success may be tempting, but columnist Mark Traphagen explains why they’re not the best way to proceed.
Belgian court to fine Facebook up to $125 million if it doesn’t comply with latest privacy ruling Feb 20, 2018 by Robin Kurzer The decision marks latest chapter in longstanding conflict between the Belgian data privacy commission and the social media giant.

Pandora rolls out programmatic audio ads through limited number of DSPs Feb 20, 2018 by Amy Gesenhues The streaming music service reports that its audio inventory initially will be available through AdsWizz’s AudioMatic, The Trade Desk and MediaMath.
Over a year out from P&G’s ultimatum: Are brands any safer? Is programmatic ad buying any more transparent? Feb 20, 2018 by Robin Kurzer In the absence of significant progress, marketers indicate that ad dollars may — at least temporarily — migrate back to TV.
How companies are using chatbots for marketing: Part 2 Feb 20, 2018 by Daniel Faggella What does it take to be successful with chatbots? Contributor Daniel Faggella continues his series showcasing ways companies are already employing this technology.
When it comes to marketing, it pays to think like the big guys Feb 20, 2018 by Chuck Moran Marketing technology lets small brands execute campaigns modeled on elaborate international product launches. Contributor Chuck Moran explains how.