Dec 2, 20145 min read

Marketing Day: Black Friday & Cyber Monday Reports, Facebook’s New Mobile App Ad Options

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

AT&T Helps You Combine Emojis And Christmas Carols For Holiday Season Awesomeness The telecom company and its agency are #winning with a catchy interactive experience.
Mobile Weekend: Traffic Crosses 50 Percent, Transactions Hit 30 Percent If you’re one of the last-remaining mobile skeptics you will probably be converted by the torrent of data coming off Cyber-Weekend. Literally dozens of reports and stats showed a massive surge in both mobile traffic and transactions compared to last year. At one point mobile traffic exceeded 50 percent of all US online traffic, while mobile transactions reached 30 […]
Online Shoppers Converting At Higher Rates, And Not Just On Black Friday And Cyber Monday Marketing Land’s Online Retail Sales Report shows the holiday shopping season is in full swing.
Facebook Offers New Buying, Video & Targeting Options For Mobile App Ads Facebook today announced buying, video and targeting enhancements to its mobile app advertising program. Starting this week, advertisers will be able to buy app ads that are optimized for reach and frequency. “This allows advertisers to boost awareness while controlling how often someone sees an ad,” Facebook explained in a blog post. “For example, advertisers […]
Google Updates DoubleClick Verification: Ad Blocking, Spam Filtering, Movie-Style Content Ratings Today, Google-owned DoubleClick rolled out eight updates to its Verification product to address concerns about brand safety and give advertisers more control over and accounting of where their ads appear online. Here’s a quick rundown of the features Google is focusing on. Ad Blocking There are several features around ad blocking. Advertisers can add to […]
Turn Seasonal Shoppers Into Year-Round Revenue The holiday season is a big time for many retailers, but how can we turn one-time buyers into loyal, repeat customers? Columnist David Rekuc has some advice.
2014 Black Friday & Cyber Monday E-Commerce Report: Online Orders Up 15.7% Over Last Year According to the National Retail Federation, in-store sales for the holiday weekend proved disappointing, but that doesn’t appear to be the case online. Predictive analytics platform Custora reports e-commerce revenue for Black Friday through Cyber Monday was up 15.4 percent – and orders up 15.7 percent – over last year, with email marketing driving a […]
Twitter Is Rolling Out A Simpler Way To Report Abusive Tweets Twitter announced today that it is giving users a simpler way to report harassment or other abusive behavior on its network. In changes to be rolled out in the coming weeks, the company said it will make the abuse reporting process more mobile friendly, require less information, “and, overall, make it simpler to flag tweets […]
5 Holiday Lessons From 2013 That You Can Apply This Year What can last year’s holiday shopping trends tell us about the 2014 holiday shopping season? Columnist Jordan Elkind explores.
Is Your Social Media Marketing Cart Before Your Horse? Social media can be a very effective marketing channel — that is, when brands utilize it correctly. Columnist Mark Traphagen explains how to get the most from social media.
ABC’s World News Tonight Creates Direct-to-Facebook 1-Minute Newscast Need more evidence that Facebook video is red hot? Now even a media outlet with more than 9 million daily viewers is jumping on the bandwagon. Today, ABC’s “World News Tonight with David Muir” launched a short newscast created especially for the Facebook platform. Called “Facecast: The One Thing,” the program will be a one-minute […]