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Marketing Day: BlabPredicts’ new platform, an e-commerce report & VR marketing

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Social monitor BlabPredicts morphs into a data targeting firm for trends and keywords Mar 9, 2016 by Barry Levine The company is today launching a new platform so that marketers can direct ads immediately at not-so-obvious conversational threads on a given topic.

  2. What “human-in-the-loop computing” means for marketers Mar 9, 2016 by Joshua Reynolds Don’t let artificial intelligence replace human judgment in your marketing analytics. Columnist Joshua Reynolds discusses why you need a combination of human intuition and intelligent data to make the right decisions.

  3. How MeUndies gets people to buy products through its Snapchat account Mar 9, 2016 by Tim Peterson Clothing brand MeUndies’ Snapchat account has been posting special links to product pages and notched 10% to 12% conversion rates.

  4. Report: For every $1 online influenced by reviews, offline impact at least $4 Mar 9, 2016 by Greg Sterling While e-commerce has grown to hundreds of billions of dollars annually, the influence of digital media on offline purchases is a multi-trillion-dollar phenomenon.

  5. 5 reasons people-based marketing will turn fed-up consumers into brand-loyal fans Mar 9, 2016 by Mike Sands It’s time to move beyond “people-based marketing” as a catchphrase and jump on board. Columnist Mike Sands discusses how it will help brands connect with people and create more relevant messages.

  6. Beyond audience data: The critical need for better business intelligence in digital media Mar 9, 2016 by Rob Rasko Columnist Rob Rasko believes publishers need to move beyond audience data in order to get a complete picture of their business and learn how to efficiently structure it.

  7. What does VR-based marketing offer that other tech does not? Mar 9, 2016 by Barry Levine We asked two ad/marketing executives to go beyond the “wow” and look at the technology’s essential value propositions.

  8. 17 leading social media management software vendors compared Mar 9, 2016 by Digital Marketing Depot “Enterprise Social Media Management Software: A Marketer’s Guide,” produced by Digital Marketing Depot and sponsored by Spredfast, examines the market for social media management software (ESMMS) and the considerations involved in implementing ESMMS platforms.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Reputation Management

Social Media

  1. 5 Media Types That Will Boost Your Sharing, www.searchenginejournal.com

  2. Explore links in Moments, www.Twitter.com

  3. Facebook buys popular MSQRD face swapping app, www.techinsider.io

  4. Facebook Reactions: What Small Businesses Need to Know, blogs.constantcontact.com

  5. Google+ now gives verified profiles, early access to new features to some Collections and Communities users, techcrunch.com

  6. How To Build An Instagram Following From Scratch, www.jeffbullas.com

  7. How to Make Technical Products Relatable on Social, simplymeasured.com

  8. Instagram kills newly launched “Being” app, which saw 50K downloads its first week, techcrunch.com

  9. New Research Reveals Paid Social Media Effectiveness, www.socialmediaexaminer.com

  10. Pinterest’s Buyable Pins Help Retailers Gain New Customers, Sell Midpriced Items, www.emarketer.com

  11. Snapchat’s new font change triggers meltdown online, digiday.com

  12. Social Media Guide to Holiday Marketing for Non Profits, www.searchenginejournal.com

  13. Social media management essentials for Instagram, www.cornwallseo.com

  14. Use Lead Ads to Connect with the People Who Want to Hear from Your Business, www.facebook.com

  15. What the Wall Street Journal has learned from Snapchat Discover, digiday.com

  16. Young Social Network Users in France Love Facebook, Snapchat, www.emarketer.com

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