Apr 7, 20145 min read

Marketing Day: Bizo Aims To Scale Anonymous Visitor Nurturing, Extends Marketing Automation To Displ

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Bizo Aims To Scale Anonymous Visitor Nurturing, Extends Marketing Automation To Display & Social Ads

Marketing automation continues to move beyond email drip campaigns. Today, B2B audience targeting firm Bizo launched a new version of its Multi-Channel Nurturing solution aimed at scaling outreach to anonymous website visitors who don’t provide contact information or sign-in during their visit, which can be more than 95 percent of visitors according to a SiriusDecisions […]

Annotated Movie-Trailer Videos Connect With First-Time Homebuyers

Buying a home. It can be romantic. It can be dramatic. And it can be scary. To capture each of these three emotions for Canada’s RBC Royal Bank, Entrinsic developed a first-time homebuyer campaign which consists of three movie trailer-like videos, each of which center on one of the three emotions experienced when buying a […]

Display To Eclipse Paid Search Ad Spend In 2016, Mobile Set To Become 4th-Largest Ad Medium

Spending on display advertising will soon overtake paid search. That’s according to ZenithOptimedia’s latest global advertising forecast. With display advertising growing at 21 percent a year, it’s expected to hit $74.4 billion in 2016. While paid search, which is experiencing 13 percent annual growth, is estimated to come in at $71 billion at that time. […]

Will “Mass Surveillance” Report Hasten The Cookiepocalypse?

The prevalence of cookie-free mobile devices and growing hostility to third-party cookies has marked the cookie for almost certain death. A new report will add to the chorus calling for the end of third-party cookies as an online tracking tool. The report (cited by TheVerge) from Princeton researchers details how relatively simple it is to […]

Get To Know: Tealium CMO Tracy Hansen

As the CMO for Tealium, an enterprise tag management provider, Tracy Hansen says her team of savvy marketers are redefining how digital marketers can interact with their data. Hansen is responsible for building a world-class brand for Tealium, while also delivering strong bottom-line results through rich marketing programs and a laser-focused alignment with sales. Before […]

LinkedIn Releases Content Shock And Awe

With the rise of content marketing and the amount of content published daily always increasing, some marketers predict that eventually, the content bubble will burst. This notion, referred to as content shock, assumes that someday, there will simply be too much content to consume. I personally disagree with this sentiment for a number of reasons. […]

Study: Fan Engagement On Google+ Narrowly Trails Facebook, Nearly Doubles Twitter

Here’s more evidence that smart marketers shouldn’t neglect to include Google+ in their social media mix: Google+ generates nearly as much engagement per follower as Facebook and nearly twice as much as Twitter. The surprising results come from a Forrester Research study of the social profiles of 50 global brands on Facebook, Google+, Instagram, LinkedIn, […]

HootSuite Recasts The Game Of Thrones Opening Credits With Your Favorite Social Networks

HBO’s bloody fantasy series Game of Thrones returns for Season 4 tonight, and HootSuite has pulled together a creative reminder of how social media life can imitate art. You don’t have to know the difference between House Stark and House Lannister to appreciate HootSuite’s homage to the show’s opening credits with Facebook, Google, Twitter and […]

Video Parody: How Google Glass Changed This Guy’s Life In All The Wrong Ways

Darin DiNapoli has created a video parody of the average Google Glass Explorer named “Google Glass Adventures by Teddy Miller.” I don’t want to ruin the video by giving away all the lines but… It makes fun of how many Google Glass Explorers really can’t afford to by Google Glass but they do anyway just […]

Report: Twitter Is Gearing Up For A Major Advertising Push

Twitter is preparing a major upgrade to its advertising offerings according to a story in the Wall Street Journal today. The Journal reported that Twitter will introduce 15 types of new ad products in the next six months. First up in the next few weeks — and already visible for some Twitter users (see screen […]