May 16, 20174 min read

Marketing Day: Biz Stone returns to Twitter, Facebook admits measurement mistakes & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

GDPR: Publishers and martech will rely on each other May 16, 2017 by Todd Ruback The General Data Protection Regulation (GDPR) goes into effect next year, and the impact on the martech industry will be significant. Columnist Todd Ruback explains how it’s already changing the dynamic between publishers and martech vendors.
Why the Google Search Network isn’t working for your B2B business May 16, 2017 by Pauline Jakober Many B2B organizations feel that PPC doesn’t work for them, and some are right. But columnist Pauline Jakober urges these businesses to explore a few ideas before giving up on their paid search program.
How to build an SEO strategy to dominate your market May 16, 2017 by Jeremy Knauff Want to build an SEO strategy that can withstand algorithm updates, growing competitors and industry fluctuations? Columnist Jeremy Knauff explains how to do this by rethinking your approach.
Pinterest will use image recognition to target ads, including in Lens results May 16, 2017 by Tim Peterson Pinterest will parse the objects in an image to include ads in galleries of related pins.
Twitter co-founder Biz Stone returning to company to help ‘guide culture’ May 16, 2017 by Greg Sterling Stone says he isn’t replacing anyone, just filling hole that he left.
35 ways to improve SEO & SEM performance, only at SMX Advanced May 16, 2017 by Marketing Land More than 55 of the world’s most knowledgeable search marketers will present at Search Marketing Expo – SMX Advanced, June 12-14 in Seattle. You’ll learn advanced SEO and SEM tactics they’ve employed to deliver successful campaigns, and what to expect from search marketing in the coming year. See who’s speaking. SMX Advanced attendees return year […]
Facebook admits its 10th measurement mistake since September May 16, 2017 by Tim Peterson The mistake — mischarged clicks on video carousel ads by smartphone web users — is the first that directly affected advertisers’ wallets.
Instagram copies Snapchat’s selfie masks, as Facebook and Messenger already have May 16, 2017 by Tim Peterson Instagram could also copy Snapchat by selling sponsored face filters to advertisers.
How blockchain-based identity could change digital marketing May 16, 2017 by Barry Levine The MetaMask plug-in turns Chrome into a blockchain browser, offering a glimpse of how a new kind of consumer identity and e-commerce might work.
IAB releases final Dynamic Content Ad Standard May 16, 2017 by Ginny Marvin The schema is now available to create, serve and measure programmatic personalized ads.
How a free email course can help you sell more physical products May 16, 2017 by Ben Jacobson Contributor Ben Jacobson shares step-by-step instructions for building a free online course that will lead to a highly targeted list of people who are ready to buy.
What will Programmatic 3.0 look like? The intersection of Wall Street and Madison Avenue May 16, 2017 by Rob Rasko Columnist Rob Rasko believes the next iteration of programmatic will look more like a futures market, where advertisers could buy inventory for future use and lock it in a guaranteed contract.