Mar 18, 20155 min read

Marketing Day: Bing Launches Distill, Top-Ranked Social Tools & Heineken’s CMO On MLS Sponsorsh

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

CNN, FT, Guardian And Reuters Combine Ad Forces Against Google, Facebook Leading publishers form programmatic ad network to offer premium audience targeting at scale.
Viral Content Site Playbuzz Announces $16 Million In New Funding The most shared site on Facebook will use money to expand global operations and create more tools for publishers to create “playful” content.
Chicken Named Gloria Determines Which Burger King Restaurants Get Chicken Fries It’s not the first time a chicken has been called upon to make a decision, but this time her deliberation will be live streamed and shared on Facebook and Twitter.
Agency Vs. Publisher Smackdown: Who Will Win The Battle To Create Content For Brands? Creative agencies and publishers each contend they’re best positioned to create content on advertisers’ behalfs. Columnist Peter Minnium of the IAB recaps the arguments on both sides presented by four industry players.
Yahoo Enables Audience Targeting Across BrightRoll Video Ad Inventory Audience Ads offer access to Yahoo demographic and behavioral data for programmatic buying on and off Yahoo video properties.
Are P2P Payments On Facebook Messenger Just The Beginning? Facebook has been involved in payments in one form or another for about eight years. It was also clear that when the company hired former PayPal executive David Marcus last year that it was going to move more broadly into the space. It’s no surprise that the company has announced integration of peer-to-peer mobile payments into its […]
The Shoe Drops As Canada Starts Enforcing New Anti-Spam Law Email marketers wanting to know how Canada will enforce its new Anti-Spam law got a big clue earlier this month. Contributor Steve Dille explains what we’ve learned.
A CMO’s View: Heineken Stays Ahead Of The Game By Sponsoring Fastest Growing Sport In U.S. CMO Nuno Teles shares how his brand remains progressive by taking bold moves with its sponsorship opportunities.
Report: Sprout Social, HootSuite, TweetDeck Are Top-Ranked Social Management Tools Sprout Social received the highest customer satisfaction score in G2 Crowd’s report, aggregated from more than 600 reviews by business professionals.
“Heavy Martech” Usage Soars, Giving Tag Management A Big Boost Columnist Erik Bratt discusses the explosion of marketing technology (martech) over the past few years and its implication for marketers.
Mary Kay Cosmetics Sues RetailMeNot For Fraud, Trademark Infringement When consumers are ready to make an online purchase a substantial number will pause during checkout, tab over to a search engine and query “retailer name + coupons.” Frequently that process yields a result that prominently features RetailMeNot.
Bing ‘Distill’ To Compete With Quora & Yahoo Answers, Invitation Requests Now Live A new service from Bing will allow users to collaborate on community-driven answers to all of your burning questions.