Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
5 reasons advertisers should NOT ignore Bing Ads Dec 5, 2016 by Michelle Cruz Columnist Michelle Cruz outlines some recent developments in Bing Ads and makes the case for this cost-effective PPC platform.
Canonical chaos: doubling down on duplicate content Dec 5, 2016 by Marcus Miller Duplicate content issues? Problems with your canonical tags? Columnist Marcus Miller explains why these issues occur and how to fix them.
Should you hire a mobile marketing agency or keep it in-house? Dec 5, 2016 by Craig Weinberg If you’re on the fence about whether or not it’s time to bring in an agency, check out columnist Craig Weinberg’s quiz of nine questions to ask yourself.
5 New Year’s resolutions for analytics Dec 5, 2016 by Nick Iyengar As we edge closer to 2017, columnist Nick Iyengar discusses key goals you should consider for your analytics program in the new year.
Report: What is data onboarding, and why is it important to marketers? Dec 5, 2016 by Barry Levine Management consulting firm The Winterberry Group says this is the first such independent study.
AI’s star grows brighter in marketing, with new announcements from Amazon, Facebook, and Emarsys Dec 5, 2016 by Barry Levine Amazon adds a new intelligence-as-a-service, Facebook builds AI for filtering videos, and marketing platform Emarsys is making AI a member of its family.
[Reminder] Live webcast: Social Media Marketing 3.0 Dec 2, 2016 by Digital Marketing Depot Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses.
Online Marketing News From Around The Web:
Analytics
How anticipatory analytics would have saved the Death Star, digiday.com
How Does Nielsen Accurately Provide Social TV Measurement?, www.adweek.com
Blogs & Blogging
5 Things Bloggers Should Know About Taxes, www.blogherald.com
Five Steps to Have Your Your Blog and Business Run Without You Over The Holidays, ProBlogger
How to create better blog titles that can drive more traffic to your ads, adsense.googleblog.com
Business Issues
Content Marketing
10 Ways Content Marketing and Sales Teams Can Work Together, contentmarketinginstitute.com
Content Marketing Inspiration: 6 New Sources, blog.marketo.com
Experts Share Content Marketing Predictions for 2017, www.toprankblog.com
How Storytelling Accelerates Your Pipeline Velocity, www.convinceandconvert.com
Native ads generate clicks at up to 40 percent higher rate than other mobile ads, venturebeat.com
Not Documenting Your Content Marketing Strategy? Her’s What to Do About It, contentmarketinginstitute.com
Use This Content Marketing Checklist to Skyrocket Your Productivity, www.copyblogger.com
Conversion Optimization
From Content to Conversion: Move Your Audience from Blog to Buyer, www.searchenginejournal.com
Copywriting, Design & Usability
7 Tools To Help Designers Get More Done, www.fastcodesign.com
Applying UX Design Tactically to Achieve Strategic Objectives, www.uxmatters.com
Breaking Out Of The Box: Design Inspiration (December 2016), www.smashingmagazine.com
Business Writing Tips That Add Impact, smallbiztrends.com
How to Placate Clients Who Are Dissatisfied with Your Designs, www.uxmatters.com
Domaining
.XYZ, .VIP, and .Club Get Chinese Governmental Approval, www.domaininvesting.com
E-Commerce
5 tips for brands on monitoring online resellers, www.internetretailer.com
How to overcome shopper hesitations to buying gifts online, www.internetretailer.com
No, Your Small Business Cannot Compete with Amazon, www.practicalecommerce.com
Three musts for online retailers to prepare for the last-minute rush, econsultancy.com
Email Marketing
Email in 2016: The year in review, myemma.com
How Local Publishers Can Use Email Newsletters to Monetize their Audiences, streetfightmag.com
Keep It Clean: The Importance of Email-List Hygiene, www.marketingprofs.com
Video: Why Your Small Business Needs Email Marketing, blogs.constantcontact.com
General Internet Marketing
Internet Marketing Industry
RhythmOne Buys Advertising Firm Perk, www.morningstar.co.uk
Snaplytics Launching First Snapchat Competitor Analysis Solution for Brands and Agencies, www.realwire.com
The Mobile Wallet is Making Holiday Shopping More Jolly, www.nielsen.com
Verint Brings Holistic Approach to Social Media Management, www.verint.com
MarTech
Mobile/Local Marketing
3 tactical strategies to turn real-time mobile insights into action, venturebeat.com
Android Pay Christmas: Google’s copying Tencent with its festive payments gimmick, qz.com
Facebook Messenger: First Year Review, www.conversocial.com
Google Says Faster Mobile Ads Are Boosting Clickthrough Rates Up to 200 Percent, www.adweek.com
How publishers are using mobile notifications in 5 charts, digiday.com
How retailers can close the mcommerce gap, www.mobilecommercedaily.com
How retailers can improve their stores by surveying mobile shoppers, www.internetretailer.com
Quality, Transparency of Location Data Top Concerns for Marketers, www.emarketer.com
Survey of Mobile Marketers Highlights Growing Focus on Location Data, Social Media, streetfightmag.com
Tap. Pay. Celebrate., blog.google
Other Items
Social Media
13 Top Brands on Instagram, for Inspiration, www.practicalecommerce.com
3 tips to improve Facebook ad engagement – and performance, 3qdigital.com
Facebook, Twitter, and Google are still failing to curb hate speech, EU says, www.theverge.com
How to Use Offline Events Ads From Facebook, www.socialmediaexaminer.com
Instagram’s Best of 2016, www.adweek.com
Social media ads to hit $50 billion by 2019 -Zenith, www.reuters.com
Tales from the Marketing Trenches: Snapchat Geofilters, www.emarketer.com
Tumblr’s Year In Review, staff.tumblr.com
What We Can Learn from the Biggest Brands on Facebook, www.socialmediaexplorer.com
What You Can Learn From the Social Media Crisis That Wasn’t, adage.com
Will Pinterest’s update for retailers mean social commerce will see fruition?, www.mobilecommercedaily.com
Video
5 Ways to Use Periscope to Connect With Customers, www.socialmediaexaminer.com
As Social Platforms and Brands Turn to Live Video, Will Viewers Keep Tuning In?, www.adweek.com
YouTube Users, Would You Switch to Twitch?, smallbiztrends.com
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