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Marketing Day: Bing ads, mobile marketing agencies & data onboarding


Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. 5 reasons advertisers should NOT ignore Bing Ads Dec 5, 2016 by Michelle Cruz Columnist Michelle Cruz outlines some recent developments in Bing Ads and makes the case for this cost-effective PPC platform.

  2. Canonical chaos: doubling down on duplicate content Dec 5, 2016 by Marcus Miller Duplicate content issues? Problems with your canonical tags? Columnist Marcus Miller explains why these issues occur and how to fix them.

  3. Should you hire a mobile marketing agency or keep it in-house? Dec 5, 2016 by Craig Weinberg If you’re on the fence about whether or not it’s time to bring in an agency, check out columnist Craig Weinberg’s quiz of nine questions to ask yourself.

  4. 5 New Year’s resolutions for analytics Dec 5, 2016 by Nick Iyengar As we edge closer to 2017, columnist Nick Iyengar discusses key goals you should consider for your analytics program in the new year.

  5. Report: What is data onboarding, and why is it important to marketers? Dec 5, 2016 by Barry Levine Management consulting firm The Winterberry Group says this is the first such independent study.

  6. AI’s star grows brighter in marketing, with new announcements from Amazon, Facebook, and Emarsys Dec 5, 2016 by Barry Levine Amazon adds a new intelligence-as-a-service, Facebook builds AI for filtering videos, and marketing platform Emarsys is making AI a member of its family.

  7. [Reminder] Live webcast: Social Media Marketing 3.0 Dec 2, 2016 by Digital Marketing Depot Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses.

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Other Items

Social Media

  1. 13 Top Brands on Instagram, for Inspiration, www.practicalecommerce.com

  2. 3 tips to improve Facebook ad engagement – and performance, 3qdigital.com

  3. Can Facebook ever really be neutral?, qz.com

  4. Facebook, Twitter, and Google are still failing to curb hate speech, EU says, www.theverge.com

  5. How to Use Offline Events Ads From Facebook, www.socialmediaexaminer.com

  6. Instagram’s Best of 2016, www.adweek.com

  7. Social media ads to hit $50 billion by 2019 -Zenith, www.reuters.com

  8. Tales from the Marketing Trenches: Snapchat Geofilters, www.emarketer.com

  9. Tumblr’s Year In Review, staff.tumblr.com

  10. What We Can Learn from the Biggest Brands on Facebook, www.socialmediaexplorer.com

  11. What You Can Learn From the Social Media Crisis That Wasn’t, adage.com

  12. Will Pinterest’s update for retailers mean social commerce will see fruition?, www.mobilecommercedaily.com

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