Aug 4, 20145 min read

Marketing Day: Bing Ads Gets A New Look, Google’s Pigeon Update & Influencer Outreach

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Bing Ads’ New Look Reflects New Energy From Microsoft’s Search Ads Platform In a major overhaul, Microsoft’s paid search advertising platform, Bing Ads, began rolling out a new web user interface today. The refresh is designed to help marketers analyze and act on their campaigns more efficiently. And not by coincidence, it looks much like Google’s AdWords platform. The refresh is the latest in a string of […]
The Persistent Gap Between Mobile Devices And Web Traffic A new report on Q2 201 4 smartphone traffic in North America from ad-network Chitika prompts us to take another look at the curious gap between mobile device share and what might be called traffic share. It once again raises the question: which set of metrics is more important? The Chitika data above show the […]
How To Conduct Influencer Outreach In An “Inbound” World We all know how the marketplace is changing, and how the inbound philosophy is overhauling communication strategies. Buyers’ expectations are greater than ever before (and still changing quickly). Defunct marketing strategies are dead for a reason, and a new set of tactics can’t replace them without a corresponding mindset shift. So marketers are developing new […]
Google On Pigeon Fluctuations: We Won’t Detail All Changes In The Future Google’s Pigeon algorithm launched on July 24th, impacting the local search results in Google’s English and US centric web and map results. Since then, savvy search marketers noticed fluctuations and changes in the quality of the search results since – some may call it Pigeon version 1.1 has been released. One example was the embarrassing […]
SMX East Preview: What’s New & Why You Should Attend Our annual Search Marketing Expo – SMX East is less than two months away, and it’s shaping up to be an exceptional show. We’ve developed a ton of new content for the conference to keep you current with the latest tactics, tools and techniques. What’s New In SEO A better question is “what isn’t new?” […]
Hilton Encourages Guests To Share Their #HiltonStory To Win Free Stay On the heels of Holiday Inn celebrating people’s extraordinary journeys, Hilton Hotels & Resorts has launched the next chapter in its “Our Stage. Your Story.” campaign. When the campaign first launched earlier this year in February, the brand shared the stories its guests experienced on the Hilton stage. As the campaign enters its second chapter, […]
Twitter’s Growing Non-Core Users: Problem Or Opportunity? Twitter had an impressive second quarter. The company reported revenues of $312 million, substantially above financial analysts’ estimates. Twitter also said monthly active users were up 24 percent to 271 million. Buried in that 271 million active user figure is a stat that the Wall Street Journal believes is worrying: “The share of users who never […]
Why This Engineer Writes Better Copy Than You Programmers are among the smartest people I know. They tend to be logical and thorough. Many are fluent in multiple languages. “Plain English” isn’t usually one of them, though — unless you’re Brady Archambo, lead iOS and OSX engineer at Slack. Slack is team communication software that combines instant messaging, group chat, email and file […]
5 Simple Rules Of Marketing, Whatever The Technology The Internet has made it much easier for businesses to communicate with potential customers and clients, which in turn has made marketing much easier for anyone who wants to get involved in it. But with all this new technology at our disposal, aspiring marketers have lost sight of the basics. The art of marketing has not […]
Simplified Hashtags With Built In Definitions Spotted In Twitter Test How often do you see a hashtag then scroll through dozens of Tweets just to uncover the meaning? Well that may be coming to an end in the near future as the Wall Street Journal has uncovered a promising new Twitter test. In this test, a hashtag search in iOS showed not only the Tweets […]
Report: Google May Be Subtracting Its Photo Service From Google+ And Offering As A Standalone Product Cue the Google+ is dead talk. Today Bloomberg reported that the photos service that’s been the biggest boon to Google+ may become independent from Google+. Google+ has the best photo functionality of any of the major social networks, hands down. According to the report, this move would allow for non-Google+ users to reap the rewards […]