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Writer's pictureFahad H

Marketing Day: B2B vs. B2C social strategy, brand safety on YouTube & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. What makes for a valued martech provider? Jun 26, 2017 by Scott Vaughan In the rapidly growing martech space, how do you determine which providers are worthy of your investment? Contributor Scott Vaughan taps some industry pros to share their tips.

  2. SMX Advanced session: Mobile-First For The Advanced SEO Jun 26, 2017 by Greg Gifford How can websites prepare for the mobile-first index? Columnist Greg Gifford recaps a session from SMX Advanced dealing with the impending rollout of Google’s new index, which prioritizes mobile content over desktop.

  3. Danny Sullivan: My new role as advisor for Third Door Media Jun 26, 2017 by Danny Sullivan Marketing Land continues on strong, with an outstanding team in place.

  4. B2B vs. B2C: What’s the social strategy? Jun 26, 2017 by Brad O’Brien How does an effective social advertising game plan differ between B2B and B2C companies? Columnist Brad O’Brien shares tips on optimizing the social approach for both audience types.

  5. Timeline: Google’s ongoing efforts to address brand safety on YouTube Jun 26, 2017 by Ginny Marvin Addressing brand safety took on a new urgency after an advertiser revolt this spring. Here’s the rundown of what the company has done to address advertiser concerns.

  6. Major publishers band together against the ‘walled gardens’ in Sonobi’s cookie-less advertising marketplace Jun 26, 2017 by Ginny Marvin Combined, the publishers deliver an audience of more than 150 million signed-in users.

  7. Is retargeting dying? Jun 26, 2017 by Barry Levine Since third-party cookies are crumbling, it’s time to ask if the days of ads following you everywhere are numbered.

  8. Four ways brands can boost retail channel sales through content Jun 26, 2017 by Adri Nowell In an overcrowded e-commerce marketplace, how do you make your brand stand out for consumers? Contributor Adri Nowell shares four tips to help you increase online sales on your retail partner websites.

  9. Compare 9 paid search campaign management tools Jun 23, 2017 by Digital Marketing Depot Marketing Land’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market for paid search and other media campaign management platforms and the considerations involved in implementing this software into your business.

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Other Items

Social Media

Video

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