Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
What makes for a valued martech provider? Jun 26, 2017 by Scott Vaughan In the rapidly growing martech space, how do you determine which providers are worthy of your investment? Contributor Scott Vaughan taps some industry pros to share their tips.
SMX Advanced session: Mobile-First For The Advanced SEO Jun 26, 2017 by Greg Gifford How can websites prepare for the mobile-first index? Columnist Greg Gifford recaps a session from SMX Advanced dealing with the impending rollout of Google’s new index, which prioritizes mobile content over desktop.
Danny Sullivan: My new role as advisor for Third Door Media Jun 26, 2017 by Danny Sullivan Marketing Land continues on strong, with an outstanding team in place.
B2B vs. B2C: What’s the social strategy? Jun 26, 2017 by Brad O’Brien How does an effective social advertising game plan differ between B2B and B2C companies? Columnist Brad O’Brien shares tips on optimizing the social approach for both audience types.
Timeline: Google’s ongoing efforts to address brand safety on YouTube Jun 26, 2017 by Ginny Marvin Addressing brand safety took on a new urgency after an advertiser revolt this spring. Here’s the rundown of what the company has done to address advertiser concerns.
Major publishers band together against the ‘walled gardens’ in Sonobi’s cookie-less advertising marketplace Jun 26, 2017 by Ginny Marvin Combined, the publishers deliver an audience of more than 150 million signed-in users.
Is retargeting dying? Jun 26, 2017 by Barry Levine Since third-party cookies are crumbling, it’s time to ask if the days of ads following you everywhere are numbered.
Four ways brands can boost retail channel sales through content Jun 26, 2017 by Adri Nowell In an overcrowded e-commerce marketplace, how do you make your brand stand out for consumers? Contributor Adri Nowell shares four tips to help you increase online sales on your retail partner websites.
Compare 9 paid search campaign management tools Jun 23, 2017 by Digital Marketing Depot Marketing Land’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market for paid search and other media campaign management platforms and the considerations involved in implementing this software into your business.
Online Marketing News From Around The Web:
Affiliate Marketing
Analytics
101+ KPI Choices: Use the Best Key Performance Indicators, Content Marketing Institute
Lead with your Ears: Driving Performance with Speech Analytics, MarTech Advisor
Survey: Big data, predictive analytics top investment priorities, Retail Dive
Which Analytics Stats Really Matter to Your Blog and Marketing Campaign?, The Blog Herald
Blogs & Blogging
Business Issues
Alphabet partners with Avis to manage self-driving car fleet, Reuters
Facebook, Microsoft, Twitter and YouTube Announce Formation of the Global Internet Forum to Counter Terrorism, Official YouTube Blog
Jeff Bezos says Amazon will “keep investing” in India as rivals raise new war chests, TechCrunch
LinkedIn’s head of China is leaving the company, TechCrunch
Mark Zuckerberg just sold $42.5 million of Facebook stock, Quartz
Twitter Head of Sport, Australia Jonno Simpson Makes an Unscriptd Departure, Adweek
What Amazon taught us this week: Data-centric companies will devour competitors, VentureBeat
Content Marketing
10 Things Your Content Must Do to Succeed, Search Engine Journal
10 Truths About Content Marketing You Need To Know, Jeff Bullas
Contagious Content Marketing: How to Give Your Content Viral Potential, Top Rank Marketing Blog
How to Be More Inclusive In Your Content Marketing, CopyPressed
We Analyzed 100 Million Headlines. Here’s What We Learned (New Research), BuzzSumo
Copywriting, Design & Usability
How to Optimize Your Website for Multiple Topics, Search Engine Journal
Domaining
Domain registrars hate registry exceptions, Domain Name Wire
E-Commerce
Amazon files patent for drone delivery ‘beehive’ fulfillment center, Retail Dive
How Amazons Whole Foods Buy Could Transform the Retail Ecosystem, Street Fight
How to Build a Black Friday Micro-Influencer Program, MarketingProfs
Quick Guide to Amazon’s Advertiser Audiences, The AdStage Blog
Will Amazon’s Brand Registry restrict marketplace sellers?, Practical Ecommerce
Email Marketing
29 Inspiring Examples of Behaviorally-Targeted Emails, Kiss Metrics
Email Marketing Purchase Drivers by Generation, MarketingProfs
Email Outreach Tips: +22 Link Building Email Templates, Kaiser the Sage
Father’s Day Email Report: Smartphone Email Opens Dominate, Movable Ink Blog
How to Write Email Newsletters People Open & Act On, Content Marketing Institute
Two List Building Plugins That Give You Maximum Results For Minimal Effort, Click Newz
General Internet Marketing
10 Ways To Build Powerful Connections With Influencers, Jeff Bullas
If a marketing tactic works, but people hate it, should you use it?, Chief Marketing Technologist
Influence Marketing: Tips on Finding an Influencer, Compukol
When to Send Article Pitches (and Other Important Emails), Copyblogger
Internet Marketing Industry
MarTech
Mobile/Local Marketing
Other Items
Social Media
23 Instagram Tools to Connect with Shoppers, Practical Ecommerce
7 Proven Facebook Marketing Ideas That Will Help Your Business, Search Engine Journal
Facebook celebrates Harry Potter’s 20th anniversary with a magical Easter egg, The Verge
How to Optimize Your Facebook Page for Product Sales, Social Media Examiner
How to Set Up Pinterest Rich Pins for your WordPress Website, WPExplorer
Snapchat’s newest feature is also its biggest privacy threat, The Verge
Twitter’s new ad is a hellscape full of sweaty, shouting people, The Verge
Twitter’s New Star-Studded Ads Demonstrate How Hashtags Connect All Sides of a Story, Adweek
Video
Facebook Is Launching A Standalone App Exclusively For Video Creators, Tubefilter
199: A COOL TOOL To Create Professional Facebook Live Videos, ProBlogger
Facebook reminds you Messenger video chat exists with new effects, Engadget
Facebook video ad viewability rates are as low as 20 percent, agencies say, Digiday
Periscope to Solve Issues Raised By Broadcasters, MarTech Advisor
Study: Facebook Live, YouTube Live are neck and neck, Mobile Marketer
Uptime, YouTube’s experimental app for watching videos with friends, opens to all, TechCrunch
Comments